Tuesday October 3, 2023

The Big 12 Is Officially Expanding To Mexico

  • The conference announced the official launch of “Big 12 Mexico,” including soccer, baseball, basketball, and football games.
  • The Big 12 will also implement a media rights strategy to establish interest with sports fans in Mexico.
Mar 11, 2023; Kansas City, MO, USA; Kansas Jayhawks guard MJ Rice (11) sets the play during the first half against the Texas Longhornsat T-Mobile Center.
William Purnell-USA TODAY Sports
Front Office Sports Today

NBC Could Get In On College Football Playoffs

NBC is exploring broadcasting a slice of the expanded CFP in 2026.
Listen Now
October 3, 2023 | Podcast
Copy Link
Link Copied
Link Copied

As rumors fly about the Big 12’s possible expansion plans from coast to coast, the conference has announced another form of expansion — across U.S. borders.

On Thursday, the conference announced the official launch of “Big 12 Mexico,” which will include women’s soccer, baseball, basketball, and football games and an international media rights strategy. 

The initiative is part of a strategy to establish a “long-term presence” in the country, a source previously told Front Office Sports. It’s the first conference to build a fortified presence outside U.S. borders.

The conference noted in its release that five of its current and future members are less than 400 miles from Mexican borders, making Mexico a “natural extension” of the Big 12.

  • The first event will be a set of men’s and women’s basketball games. Houston and Kansas will face off in December 2024 in Mexico City at Arena CDMX.
  • Women’s soccer games and baseball games will be scheduled as well as exhibitions against local teams.
  • The Big 12 is looking to plan a bowl game in Monterrey, Mexico, beginning in 2026. 

The conference also plans to use these events to spearhead media interest in Mexico. 

Starting this season, ESPN and Fox will begin airing Big 12 football and basketball games in the region with the intention of garnering interest for future in-person matchups. The Big 12 is also exploring implementing Spanish-language broadcasts for the conference’s football and basketball championships. There will also be an “influencer marketing campaign” in Mexico to promote the conference.

As has been the case with the conference since Commissioner Brett Yormark took over, the initiative will also include community events, including musical performances.

Copy Link
Link Copied
Link Copied

What to Read

An advocacy group is filing an NLRB case against the Ivy League over athlete compensation.

Advocacy Group Files Federal Labor Charge Against Ivy League

It’s the latest in a flurry of NLRB cases over amateurism.
The Colorado Buffaloes played in the most-watched game of Week 5.

Colorado Ratings Bonanza Continues Despite Two Consecutive Losses

The Buffs’ least-watched game this season was still the most-watched this week.
NBC is interested in media rights to the expanded College Football Playoff.

NBC Is Interested in Expanded College Football Playoff Media Rights

NBC is one of the networks pitching the CFP, a source confirmed.

Colorado Football's $14M Ticket Revenue Surge Amid Revival

Revenue from single-game ticket sales has tripled from 2022.
podcast thumbnail mobile
Front Office Sports Today

NBC Could Get In On College Football Playoffs


Featured Today

Football analyst and PFF investor Chris Collinsworth talks to man in front of computers

Cris Collinsworth 'Lost a Lot of Sleep' Over Pro Football Focus Leadership Issues

New book details why it’s no longer a “happy place to work.”
October 2, 2023

MLB Attendance Surges 70 Million, Tops League Projections

League posts best year-over-year increase at the gate since 1993
Levi's Stadium
October 2, 2023

49ers Study Shows Benefits of Public-Private Stadium Deals

Levi’s Stadium has generated more than $2 billion per new study.
Formula 1 drivers in a pack at the start of the Montreal Grand Prix
October 1, 2023

Apple Reportedly Making Push For Global Formula 1 Rights

The tech giant could offer $2 billion a year for the rights.


Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Chicago Cubs
New York
Tri Star Sports and Entertainment Group, Inc.
USA - Multiple Locations

Colorado Has Become the Hollywood of College Football. This Weekend Proves It.

Folsom Field will welcome dozens of Hollywood stars on Saturday.
September 28, 2023

Big 12 Entries Boosting Tickets, Merch For New Members

BYU, Cincinnati, Houston, and UCF joined the Big 12 in July.
September 28, 2023

Prime Effect: Colorado Athletics Sponsorship Revenue Up 42%

The Coach Prime impact is hitting all areas of the athletic department.
Michigan State terminates Tucker's deal with cause amid sexual harassment allegations.
September 27, 2023

Michigan State's Firing of Mel Tucker Saves University $80M

MSU terminates deal with cause amid sexual harassment allegations.
September 27, 2023

AAC Commissioner Open To CFP Format Change, Just Not Yet

Mike Aresco is not ready to vote for CFP structure changes.
A general view of Reser Stadium before a game between Oregon State Beavers and UC Davis Aggies.
September 27, 2023

Oregon State Projects 44% Athletics Revenue Loss From Pac-12 Realignment

Oregon St. officials reveal the potentially dire effects of Pac-12 realignment.
September 23, 2023

Up Next For College Football Playoffs: More Change, Money, And ... Streaming?

Many changes are coming to the CFP when it expands to 12 teams.
September 22, 2023

Texas, Oklahoma's Big 12 Exit Could Have Cost $60M More

The school's move to the SEC is costing about $100 million.