• Loading stock data...
Sunday, April 20, 2025

The $100 Million Sandwich Shop

  • A local New Jersey sandwich shop is drawing attention among confused stock market watchers.
  • The shop is the sole property of a publicly traded company worth around $100 million.
Joe Warner/Design: Alex Brooks

A decorated high school wrestling coach and school principal owns a local sandwich shop that is the sole property of a mysterious publicly traded company worth just over $100 million.

Hometown International went public in 2015, it only owns Hometown Deli in New Jersey, and it‘s trading at levels which give the company a market capitalization of $101.5 million.

The president, CEO, CFO, treasurer, and director of this enterprise is Paul Morina, principal and wrestling coach of Paulsboro High School, who has a 550-34-4 career coaching record.

Is this a sandwich shop with a vision and leadership unparalleled among lunch spots in Paulsboro, N.J., or a scam? You decide:

  • A lawyer, Gregg Jaclin, who was involved in Hometown International’s SEC filings in 2015 and 2016, has since been disbarred and pled guilty to federal crimes related to shell company scams.
  • The deli only booked $14,000 in 2020 revenue, but had $320,000 in consulting costs.
  • Chairman Peter Coker’s father owns 50% of a consulting company that has a $15,000/month contract with Hometown International. The only other named company officer is Christine Lindenmuth, a math teacher at Paulsboro High School. 

The company’s SEC filings describe the business as pioneering the “Hometown Deli” concept, which feature “‘home-style’ sandwiches, food items, and groceries in a casual and friendly atmosphere.” 

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Refs

College Football Cracking Down on Fake Injuries

Players have allegedly faked injuries for free timeouts and slowing opposing offenses.
July 9, 2009; Auburn Hills, MI, USA; Detroit Pistons president Joe Dumars during the press conference to introduce their new head coach John Kuester at their practice facility.

Joe Dumars Leaving NBA League Office to Run Pelicans

Joe Dumars was the architect of the 2004 champion Pistons.
Apr 7, 2025; San Antonio, TX, USA; Florida Gators head coach Todd Golden celebrates as he cuts down the net after defeating the Houston Cougars in the national championship game of the Final Four of the 2025 NCAA Tournament at the Alamodome

Florida Men’s Hoops National Title Is Ultimate Proof of SEC Dominance

The SEC won a title and broke men’s basketball records this year.
Apr 5, 2025; San Antonio, TX, USA; Florida Gators head coach Todd Golden reacts against the Auburn Tigers during the second half in the semifinals of the men's Final Four of the 2025 NCAA Tournament at Alamodome.

Kelvin Sampson Easily Tops Todd Golden in Contract Bonuses

Sampson has the chance to earn $1 million in bonuses with a win Monday.

Featured Today

Mar 16, 2025; Milwaukee, Wisconsin, USA; Oklahoma City Thunder guard Shai Gilgeous-Alexander (2) celebrates with guard Isaiah Joe (11) after score in the fourth quarter against the Milwaukee Bucks at Fiserv Forum.

Unorthodox OKC: The Thunder Redefined Tanking to Become NBA’s Best

A rebuild years in the making has OKC in the driver’s seat.
Mar 13, 2020; Augusta, GA, USA; The front entrance at Augusta National Golf Club in Augusta, Ga., Friday morning. The Masters Tournament has been postponed due to coronavirus concerns.
opinion
April 20, 2025

What’s It Like to Play Augusta? A Day on the World’s Most..

Inside a round at the most exclusive club in the world.
Dec 9, 2024; Toronto, Ontario, CAN; New York Knicks guard Jalen Brunson (11) watches as center Karl-Anthony Towns (32) celebrates after making a three point basket to clinch a win against the Toronto Raptors near the end of the fourth quarter at Scotiabank Arena
April 19, 2025

Same Owner, New Knicks: New York’s Remarkable Rebound

The franchise’s renaissance didn’t happen overnight.
Masters
April 18, 2025

Why The Masters Quietly Cracked Down on Ticket Resellers

Insiders expect big changes are coming to ticketing at Augusta National.

Nike Struggles Continue, but Signs of Turnaround Appear

The embattled company beats tepid expectations in both revenue and earnings.
Aug 11, 2024; Paris, France; Medals are carried out on Louis Vuitton trays after the women's volleyball gold medal match during the Paris 2024 Olympic Summer Games at South Paris Arena
February 16, 2025

LVMH’s New Push: World’s Most Powerful Luxury Group Is Coming for Sports

LVMH is making long-term deals—and they’re not done.
Oracle Park
March 18, 2025

S.F. Giants Selling Stake to Private Equity to Pay for Facility Upgrades

The team said the cash would not be used to grow payroll.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

This week, Two-time Super Bowl Champion and CBS NFL analyst Logan Ryan joins us to talk the business of sports on our third installment of Portfolio Players.
February 14, 2025

DraftKings Turns First Full-Year Profit, Stock Up 47% in 2025

The company’s sports betting business continues to grow despite headwinds.
Billie Jean King
February 13, 2025

Billie Jean King: ‘Billionaires, Not Millionaires’ Are Fueling Women’s Sports Boom

Billie Jean King wants more women involved in team ownership, too.
February 5, 2025

Under Armour’s Desired Turnaround Sees Sparks With Q3 Earnings Beat

The 2010s darling has been struggling to find the right formula.
Russ Brandon
January 14, 2025

UFL President: NFL Used to View Private Equity Like Gambling 

The longtime NFL executive is stunned by the league’s evolution on PE.