• Loading stock data...
Tuesday, July 15, 2025

The $100 Million Sandwich Shop

  • A local New Jersey sandwich shop is drawing attention among confused stock market watchers.
  • The shop is the sole property of a publicly traded company worth around $100 million.
Joe Warner/Design: Alex Brooks

A decorated high school wrestling coach and school principal owns a local sandwich shop that is the sole property of a mysterious publicly traded company worth just over $100 million.

Hometown International went public in 2015, it only owns Hometown Deli in New Jersey, and it‘s trading at levels which give the company a market capitalization of $101.5 million.

The president, CEO, CFO, treasurer, and director of this enterprise is Paul Morina, principal and wrestling coach of Paulsboro High School, who has a 550-34-4 career coaching record.

Is this a sandwich shop with a vision and leadership unparalleled among lunch spots in Paulsboro, N.J., or a scam? You decide:

  • A lawyer, Gregg Jaclin, who was involved in Hometown International’s SEC filings in 2015 and 2016, has since been disbarred and pled guilty to federal crimes related to shell company scams.
  • The deli only booked $14,000 in 2020 revenue, but had $320,000 in consulting costs.
  • Chairman Peter Coker’s father owns 50% of a consulting company that has a $15,000/month contract with Hometown International. The only other named company officer is Christine Lindenmuth, a math teacher at Paulsboro High School. 

The company’s SEC filings describe the business as pioneering the “Hometown Deli” concept, which feature “‘home-style’ sandwiches, food items, and groceries in a casual and friendly atmosphere.” 

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

SEC’s Greg Sankey: Conference Not Sold on Private Equity—for Now

SEC commissioner Greg Sankey said he’s taken PE meetings.

Big Ten Commish Still Pushes for 4 Auto CFP Bids in 16-Team..

The conference wants four guaranteed spots in the Playoff.
UT

Zakai Zeigler Denied Injunction for Fifth Year at Tennessee

The former Tennessee guard sued the NCAA over potential lost NIL earnings.

College Sports Braces for Revenue-Sharing Era: What We Know

Students will be able to be paid directly beginning July 1.

Featured Today

May 31, 2025; Philadelphia, PA, USA; Sydney McLaughin-Levrone (USA) reacts before the women's 100m hurdles during the Grand Slam Track Philadelphia at Franklin Field
exclusive

Track’s New Money Is Running Into Old Problems

The sport’s big-money era has hit some speed bumps in 2025.
Bobbleheads are seen at Vintage Indy Sports, Tuesday, April 29, 2025 in Speedway. The local sports memorabilia store opened recently.
July 12, 2025

Baseball’s Bobbleheads Are the Center of the Collectibles Universe

Baseball’s most important keepsake drives long lines—and big business.
Rimouski, QC - JUNE 1: Final Game of the 2025 Memorial Cup between the Medicine Hats Tigers and the London Knights on June 1, 2025, at the Colisée Financière Sun Life in Rimouski, Qc.
July 11, 2025

CHL Is Facing a ‘Pandora’s Box’ of Questions Amid NCAA Talent Departure

As players defect to college, the Canadian Hockey League won’t cede ground.
Jun 28, 2025; Arlington, Texas, USA; Seattle Mariners catcher Cal Raleigh (29) bats during the game between the Texas Rangers and the Seattle Mariners at Globe Life Field.
July 9, 2025

The Torpedo Bat Business Is Still Going Strong: ‘Here to Stay’

Demand for the oddly shaped bats has stayed strong across the sport.
Jonathan Mariner

Former MLB CFO Jumps to PE, Says Teams Are Undervalued

Mariner worked in Major League Baseball for 24 years.
March 20, 2025

Nike Struggles Continue, but Signs of Turnaround Appear

The embattled company beats tepid expectations in both revenue and earnings.
James Harden
April 24, 2025

Adidas Posts Big Profits in First Quarter Without Yeezy

Profits and sales are up after selling off remaining Yeezys last year.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Dealmaker Jeffrey Kaplan maps the evolution of sports as an asset class
Oracle Park
March 18, 2025

S.F. Giants Selling Stake to Private Equity to Pay for Facility Upgrades

The team said the cash would not be used to grow payroll.
Aug 11, 2024; Paris, France; Medals are carried out on Louis Vuitton trays after the women's volleyball gold medal match during the Paris 2024 Olympic Summer Games at South Paris Arena
February 16, 2025

LVMH’s New Push: World’s Most Powerful Luxury Group Is Coming for Sports

LVMH is making long-term deals—and they’re not done.
February 14, 2025

DraftKings Turns First Full-Year Profit, Stock Up 47% in 2025

The company’s sports betting business continues to grow despite headwinds.
Billie Jean King
February 13, 2025

Billie Jean King: ‘Billionaires, Not Millionaires’ Are Fueling Women’s Sports Boom

Billie Jean King wants more women involved in team ownership, too.