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The first regular season of TGL averaged 513,000 viewers per match on ESPN platforms, according to Nielsen ratings.
ESPN should be happy with those final numbers, as TV ratings for the indoor golf league co-founded by Tiger Woods and Rory McIlroy were up 21% over the programming it replaced (mostly college basketball) in comparable ESPN and ESPN2 windows in 2024. The network is paying less than $10 million per year for TGL rights, per CNBC.
The playoffs, which won’t include the teams of Woods or McIlroy, begin March 17 and conclude March 25.
Highs and Lows
Of TGL’s 15 regular-season matches, the most-watched was the debut of Woods in Week 2, when 1.05 million people tuned into his Jupiter Links GC’s opener against Los Angeles Golf Club.
Rounding out the top three were TGL’s Week 1 match, which averaged 919,000 viewers, and McIlroy’s debut, which came against Woods and Jupiter Links on Jan. 27, drawing an audience of 864,000.
The least-watched TGL match drew 160,000 viewers for The Bay vs Los Angeles on March 3 (a Monday) at 3 p.m. ET on ESPN2.
When’s My Tee Time?
TGL matches aired on Mondays and Tuesdays, but did not have a consistent start time. While most teed off at 7 p.m. (all times ET) or 9 p.m., there were also 3 p.m., 5 p.m., and 6:30 p.m. starts, as well as 1 p.m. and 4 p.m. on a Presidents Day tripleheader.
Primetime ESPN slots were key, as eight matches with that distinction averaged 686,000 viewers, which is up 12% over comparable 2024 TV windows. TGL does have dozens of international media rights partners, so the earlier U.S. starts allowed the league to air primetime in markets like Europe.
TGL’s total regular season audience was 19.3 million, according to the league, and its median viewer age was 51.9, which is the second-youngest among major sports leagues, per TGL’s research, behind the NBA’s 50.3.
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