Texas Tech’s name, image, and likeness collective — a group of donors, boosters, and alumni who pool resources to offer local athletes NIL deals — is reportedly slated to offer a gargantuan deal to its football players.
“Virtually” each Red Raider will receive a deal for $25,000, according to the Lubbock Avalanche-Journal. As their NIL activity, athletes will engage in charity and community service.
While other collectives have been rumored to offer million-dollar deals to one particular athlete or another, the Texas Tech group — called the Matador Club — is spreading out $2.5 million across the team.
The Matador Club is reportedly run by “private donors” who contribute anywhere from small amounts to major checks. The group has focused on football but will next offer funds to basketball players and baseball players.
Since last year, dozens of collectives have popped up from Oregon to LSU.
Collectives have been accused of offering veiled pay-for-play to athletes and getting involved in recruiting wars. While the NCAA has tried to publish guidance curtailing this activity, it hasn’t really slowed down any collectives yet.
Most of the collectives, however, are less powerful than headlines suggest, experts have told Front Office Sports.
If done correctly, collectives could serve as a platform for a healthy NIL ecosystem surrounding a particular school, rather than creating scandal and “ruining” college sports — as some coaches have suggested.