• Loading stock data...
Thursday, July 3, 2025

Texas Reports Record NCAA Revenue, With More to Come

  • Texas generated $271 million in operating during the 2023 fiscal year.
  • Still to come is revenue from the CFP run and upcoming move to the SEC.
Austin American-Statesman

Is Texas back? 

The Longhorns were one play away from reaching their first national championship game in the College Football Playoff era. But while there’s still at least some work to be done between the white lines, Texas continues to make its mark off the field. The university’s athletic department reported an NCAA record $271 million in operating revenue during its 2023 fiscal year, according to USA Today. That’s nearly $32 million more than the school’s 2022 revenue and more than the previous high of $251.6 million reported by Ohio State in 2022. 

That time period ended June 30, 2023, so it doesn’t include this past season’s Big 12 championship and playoff appearance. During the 2022-23 athletics seasons, Texas opened a new $375 million basketball arena, the Moody Center, and advanced to the Elite Eight in the men’s NCAA Tournament. 

The school’s revenue should continue to grow when it reports figures from the ongoing 2024 fiscal year, thanks to the football team’s success. And this summer, Texas will move to the SEC, along with Oklahoma, where the schools will see an uptick of more than $20 million in media rights revenue.

Success in the SEC

The 2023 fiscal year was also a record-breaking one for the athletic departments at LSU and Tennessee, which both topped $200 million in revenue for the first time. LSU’s revenue was $200.46 million, while Tennessee’s came in at $202.09 million.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

exclusive

PGA Tour Slashes FedEx Cup Winner Pay From $25M to $10M

The FedExCup is reworking how it distributes its bonus money.

As NBA Free Agency Quiets, Focus Shifts to Potential Extensions

Shai Gilgeous-Alexander signed a four-year, $285 million extension.

Paramount Settles Trump Suit Ahead of NFL Season, Skydance Merger

The deal likely allows the much larger Skydance merger deal to proceed.

Big Ten Commish Still Pushes for 4 Auto CFP Bids in 16-Team..

The conference wants four guaranteed spots in the Playoff.

Featured Today

Geoffrey Esper Can’t Catch a Break at Nathan’s Hot Dog Eating Contest

“Hot dogs is not one of my favorite competitions of the year.”
June 29, 2025

The Battle Over Wimbledon’s Ambitious Expansion Plan

A classic NIMBY standoff on one of the most hallowed grounds in sports.
Seattle Rough & Tumble
June 28, 2025

Women’s Sports Bars Are on the Rise. Survival Isn’t Guaranteed

Some women’s sports bars are cashing in. Others are clawing for funding.
June 27, 2025

Shitposters Have Taken the Reins of Pro Sports’ Official Voices

Meet the social media pros turning sports teams into internet trolls.

Everything You Need to Know About EA’s Return to College Basketball Video..

There hasn’t been a college basketball game in more than 15 years.
June 30, 2025

College Sports Revenue-Sharing Underway As More Changes Loom

July 1 marks the first day schools can directly pay players.
Ohio State
July 1, 2025

Collectives Funnel $20 Million to College Athletes on Last Day Before Revenue..

Collectives frontloaded payments just before the revenue sharing era begins July 1.
Sponsored

Hottest Matchups Following NFL Schedule Release

The NFL released the 2025 regular-season schedule, and anticipation is already building in the ticket marketplace with four months to go.
June 30, 2025

Pac-12 Hits Football Membership Threshold With Texas State Entry

The school is paying $5 million to leave the Sun Belt Conference.
Mar 23, 2025; Raleigh, NC, USA; Baylor Bears guard Jeremy Roach (3) reacts after a play during the first half against the Duke Blue Devils in the second round of the NCAA Tournament at Lenovo Center.
June 26, 2025

Power Four Put Finishing Touches on How Revenue Sharing Era Will Work

The agreement stipulates that schools can’t sue to challenge any terms of the settlement.
June 26, 2025

Pac-12 Rebuild Nears Completion With 2026 Texas State Addition

The Sun Belt school is likely joining the Pac-12 in 2026.
Sep 16, 2023; Stanford, California, USA; Sacramento State Hornets running back Elijah Tau-Tolliver (25) celebrates after a touchdown during the fourth quarter against the Stanford Cardinal at Stanford Stadium.
June 25, 2025

Sacramento State ‘Full Steam Ahead’ for FBS Despite Not Receiving NCAA Waiver

The Hornets launched a public campaign to join the FBS last fall.