• Loading stock data...
Friday, March 1, 2024

Texas Reports Record NCAA Revenue, With More to Come

  • Texas generated $271 million in operating during the 2023 fiscal year.
  • Still to come is revenue from the CFP run and upcoming move to the SEC.
Austin American-Statesman

Is Texas back? 

The Longhorns were one play away from reaching their first national championship game in the College Football Playoff era. But while there’s still at least some work to be done between the white lines, Texas continues to make its mark off the field. The university’s athletic department reported an NCAA record $271 million in operating revenue during its 2023 fiscal year, according to USA Today. That’s nearly $32 million more than the school’s 2022 revenue and more than the previous high of $251.6 million reported by Ohio State in 2022. 

That time period ended June 30, 2023, so it doesn’t include this past season’s Big 12 championship and playoff appearance. During the 2022-23 athletics seasons, Texas opened a new $375 million basketball arena, the Moody Center, and advanced to the Elite Eight in the men’s NCAA Tournament. 

The school’s revenue should continue to grow when it reports figures from the ongoing 2024 fiscal year, thanks to the football team’s success. And this summer, Texas will move to the SEC, along with Oklahoma, where the schools will see an uptick of more than $20 million in media rights revenue.

Success in the SEC

The 2023 fiscal year was also a record-breaking one for the athletic departments at LSU and Tennessee, which both topped $200 million in revenue for the first time. LSU’s revenue was $200.46 million, while Tennessee’s came in at $202.09 million.

Copy Link
Link Copied
Link Copied

What to Read

NFL Combine Is Buzzing With Talk of Nearly $1B in Extra Cap Space

The 2024 NFL salary cap is $255.4M per team, a $30M-per-team jump over last season.

Electronic Arts’ Layoffs Signal Ongoing Evolution, Struggles

The company is set to make a second major round of staff cuts in the last year.

NFLPA Report Cards: Dolphins Best, Commanders Worst

The NFLPA released its second annual team report cards.

Falcons Getting Grass for 2026 World Cup—but Football Ruled Out

Atlanta’s Mercedes-Benz Stadium will install grass for those soccer games to meet FIFA rules
podcast thumbnail mobile
Front Office Sports Today

Jenny Cavnar is Breaking Barriers During Oakland’s Strange Season


Featured Today

Oct 5, 2021; Kansas City, Missouri, USA; Bob Kendrick, president of the Negro Leagues Baseball Museum in Kansas City, points to the lettering outside of the museum Tuesday.

How Do You Keep Negro Leagues Baseball History Alive? Put It in a Video Game

Negro Leagues Baseball Museum attracting increased donations, visits from ‘MLB The Show.’
February 26, 2024

The Victor Wembanyama Rookie Card Market Hasn’t Matched His Hype

A cooling market and Fanatics autograph deal leaves big-money collectors waiting.
February 25, 2024

Sham Gods: The Rapidly Growing World of Sports Impersonators on X

Fake Schefters and Wojs, fabricated trade demands, and borrowed profile pictures.
Sep 24, 2023; Oakland, California, USA; A general view of the Oakland Athletics dugout after the game against the Detroit Tigers at Oakland-Alameda County Coliseum.
February 24, 2024

Murky Future: Everything You Need to Know About the A’s Move to Las Vegas

Breaking down one of the most drawn-out, multifaceted sagas in sports.


Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Multiple - USA Careers
Multiple - USA Careers
Multiple - USA Careers
Caitlin Clark

Iowa Star Caitlin Clark Makes It Official: She’s WNBA-Bound

Iowa star Caitlin Clark announced she is declaring for the WNBA draft.
Howard University
February 29, 2024

Howard’s Figure Skating Team Part of Olympic Sport Growth at HBCUs

Olympic sports at HBCUs are growing, with gymnastics and swimming gaining momentum.
Washington State
February 29, 2024

Washington State Cuts Football Coaches’ Salaries Up to 10%

The Pac-2 football team has an athletic department deficit near $100 million.

How LivePass is Redefining Ticketing for the Next Generation of Fans

The next wave of ticketing technology.
February 28, 2024

The George Kliavkoff Era in the Pac-12 Comes to an End

Kliavkoff presided over the 108-year-old conference’s demise.
February 27, 2024

From Tailgates to Scholarships: Winthrop Elevates Cornhole to Collegiate Status

The Rock Hill, S.C., school signed two high school players out of the Denver area to scholarships.
Caitlin Clark
February 27, 2024

Iowa–Ohio State Is the Most Expensive Women’s Basketball Game Ever

The average purchased ticket is $577, while the get-in is $491.
February 27, 2024

Dissecting the Great Court-Storming Debate. What’s Next?

Wake Forest was not fined after rushing the court against Duke.