• Loading stock data...
Friday, December 6, 2024
Tune in on Dec. 11 at 1:05 p.m. ET for our last Future of Sports virtual summit of the year – Future of Sports: Marketing! Register Now

Tennis’ Top Stars Cash In Mostly Off the Court

  • The biggest stars in tennis make the large majority of their money through sponsorships, investments, and other off-court activity.
  • Roger Federer made $90 million in the last year off-court and $600,000 in tournament winnings.
Geoff Burke-USA TODAY Sports/Design: Alex Brooks

Collectively, Roger Federer, Naomi Osaka, and Serena Williams have earned $192.5 million over the last year — yet, only a small fraction of their income has come from playing tennis.

According to Forbes, tennis’ top six earners since the start of the 2020 U.S. Open  brought in $283.5 million, only $20.5 million (7.2%) of which was made on the court.

  • Roger Federer topped the list with $90.6 million in earnings — $90 million from off-court activities. He invested $54 million in the shoe company On, which may IPO later this year. 
  • Naomi Osaka ($60.1 million) and Serena Williams ($41.8 million) were the second- and third-highest earners. Of the $101.9 million they earned, only $6.9 million came from tournament winnings.
  • Kei Nishikori, Japan’s top-ranked player, benefitted from the Tokyo Olympics this year, earning $25 million in sponsorships on top of $1 million in tournament winnings.

The sport is top-heavy when it comes to earnings: Only seven players made over $10 million in the last 12 months. The 10th-highest earner, top-ranked women’s player Ashleigh Barty, earned $5.8 million in total.

The U.S. Open, which began on Monday, has a record prize pool of $57.5 million. That sum will be more evenly distributed than in previous years, with each singles’ winner pocketing $2.5 million — a 35% drop from 2019. 

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Feb 11, 2024; Paradise, Nevada, USA; Elon Musk looks on before Super Bowl LVIII between the San Francisco 49ers and the Kansas City Chiefs at Allegiant Stadium.

Can Elon Musk’s X Fix Its Rampant Fake Sports News Problem?

Little is known about how X will enforce its new policy aimed at parody accounts.
Oct 1, 2024; Brooklyn, New York, USA; Las Vegas Aces guard Kelsey Plum (10) drives past New York Liberty forwards Kayla Thornton (5) and Betnijah Laney-Hamilton (44) during game two of the 2024 WNBA Semi-finals at Barclays Center.

Kelsey Plum Backs Out of Unrivaled

She’s skipping the new league’s season, along with Caitlin Clark.
Nov 26, 2024; Las Vegas, Nevada, USA; Oregon Ducks guard Keeshawn Barthelemy (9) approaches Texas A&M Aggies guard CJ Wilcher (10) during the first half at MGM Grand Garden Arena. Mandatory

Is This $9 Million Basketball Tournament the ‘Future of College Sports’?

NIL opportunities for players are scheduled throughout the six-day tournament.
May 27, 2024; Paris, France; Rafael Nadal of Spain waves goodbye after his match against Alexander Zverev of Germany on day two of Roland Garros at Stade Roland Garros.

Rafael Nadal Bids Farewell to Tennis at Davis Cup

Nadal surpassed the $135 million mark in career earnings.

Featured Today

Dec 18, 2022; Lusail, Qatar; FIFA president Gianni Infantino claps during the awards ceremony after the 2022 World Cup final between Argentina and France at Lusail Stadium.

FIFA Wants More Matches. Resistance Is Growing Inside the Global Soccer World

Resentment and frustration over expanded schedules is nearing a breaking point.
November 30, 2024

U.S. Investors Are Gunning for England’s Small Soccer Clubs

Is another Hollywood-like success story possible among the U.K.’s smallest clubs?
Nov 1, 2024; Boise, Idaho, USA; Boise State Broncos running back Ashton Jeanty (2) leads the team onto the field prior to the first quarter against the San Diego State Aztecs at Albertsons Stadium.
November 29, 2024

Schools Are Scrambling to Prepare for the NCAA Revenue-Sharing Era

In the post–House v. NCAA world, “everyone’s kind of on their own.”
Nov 4, 2024; Kansas City, Missouri, USA; Recording artist Taylor Swift arrives prior to a game between the Tampa Bay Buccaneers and the Kansas City Chiefs at GEHA Field at Arrowhead Stadium.
November 29, 2024

The PWHL Could Be Inviting a Date With Taylor Swift’s Legal Team

The Toronto Sceptres may have opened a Pandora’s box of trademark issues.
Luis Severino

Mere $67 Million for Pitcher Is Largest Deal in A’s History 

Severino had a strong season with the Mets after a tough 2023.
December 5, 2024

Hamilton’s Mercedes Era Ends in F1 Finale Amid Rising Tensions, Drama

Hamilton delivered eight constructors’ and six drivers’ championships for Mercedes.
Jewell Loyd
December 5, 2024

Jewell Loyd Asks Out of Storm After Investigation Finds No Wrongdoing

Loyd reportedly filed the complaint of harassment and bullying by the coaches.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
Oct 14, 2024; Bronx, New York, USA; New York Yankees outfielder Juan Soto (22) hits a solo home run during the third inning against the Cleveland Guardians in game one of the ALCS for the 2024 MLB Playoffs at Yankee Stadium.
December 4, 2024

Juan Soto’s $600M Free-Agent Saga Nears Endgame: The Finalists?

The coveted free-agent outfielder remains poised to sign a historic deal.
Kyrie Irving
December 3, 2024

Therapist Sues Kyrie Irving Over $400K Bill After Death at Family Retreat

The suit says she was stiffed on bills for a 150-person retreat.
Conor McGregor speaks to press on the red carpet before the premiere of Road House at the Paramount Theatre in Austin, Texas on the first day of South by Southwest, Friday, March 8, 2024. McGregor plays the character "Knox" in the movie.
November 26, 2024

Two Big Brands Drop Conor McGregor After Rape Civil Verdict

McGregor’s whisky brand won’t feature him going forward.
Juan Soto
November 26, 2024

Juan Soto Leads MLB’s Offseason Frenzy, Chasing $600M Deal

Soto reportedly has already received contract offers from five teams.