• Loading stock data...
Wednesday, December 11, 2024
The 2024 Best Employers in Sports Award winners have been announced! See the full list of winners

Tennis’ Top Stars Cash In Mostly Off the Court

  • The biggest stars in tennis make the large majority of their money through sponsorships, investments, and other off-court activity.
  • Roger Federer made $90 million in the last year off-court and $600,000 in tournament winnings.
Geoff Burke-USA TODAY Sports/Design: Alex Brooks

Collectively, Roger Federer, Naomi Osaka, and Serena Williams have earned $192.5 million over the last year — yet, only a small fraction of their income has come from playing tennis.

According to Forbes, tennis’ top six earners since the start of the 2020 U.S. Open  brought in $283.5 million, only $20.5 million (7.2%) of which was made on the court.

  • Roger Federer topped the list with $90.6 million in earnings — $90 million from off-court activities. He invested $54 million in the shoe company On, which may IPO later this year. 
  • Naomi Osaka ($60.1 million) and Serena Williams ($41.8 million) were the second- and third-highest earners. Of the $101.9 million they earned, only $6.9 million came from tournament winnings.
  • Kei Nishikori, Japan’s top-ranked player, benefitted from the Tokyo Olympics this year, earning $25 million in sponsorships on top of $1 million in tournament winnings.

The sport is top-heavy when it comes to earnings: Only seven players made over $10 million in the last 12 months. The 10th-highest earner, top-ranked women’s player Ashleigh Barty, earned $5.8 million in total.

The U.S. Open, which began on Monday, has a record prize pool of $57.5 million. That sum will be more evenly distributed than in previous years, with each singles’ winner pocketing $2.5 million — a 35% drop from 2019. 

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Sponsored

Racing Forward: How SailGP is Redefining High-Performance Sailing and Championing Gender Equality

The most exciting racing on water is making waves by rewriting the narrative of what’s possible for women in high-performance sports.
Feb 11, 2024; Paradise, Nevada, USA; Elon Musk looks on before Super Bowl LVIII between the San Francisco 49ers and the Kansas City Chiefs at Allegiant Stadium.

Can Elon Musk’s X Fix Its Rampant Fake Sports News Problem?

Little is known about how X will enforce its new policy aimed at parody accounts.
Oct 1, 2024; Brooklyn, New York, USA; Las Vegas Aces guard Kelsey Plum (10) drives past New York Liberty forwards Kayla Thornton (5) and Betnijah Laney-Hamilton (44) during game two of the 2024 WNBA Semi-finals at Barclays Center.

Kelsey Plum Backs Out of Unrivaled

She’s skipping the new league’s season, along with Caitlin Clark.
Nov 26, 2024; Las Vegas, Nevada, USA; Oregon Ducks guard Keeshawn Barthelemy (9) approaches Texas A&M Aggies guard CJ Wilcher (10) during the first half at MGM Grand Garden Arena. Mandatory

Is This $9 Million Basketball Tournament the ‘Future of College Sports’?

NIL opportunities for players are scheduled throughout the six-day tournament.

Featured Today

Nov 2, 2024; Denver, Colorado, USA; Detailed view of a Wilson NBA basketball held by a referee during the second half between the Utah Jazz against the Denver Nuggets at Ball Arena

‘Obvious Weak Point’: Refs Remain an NBA Gambling Concern

A season after Jontay Porter, the biggest risk may not be players.
Nov 2, 2024; Ann Arbor, Michigan, USA; Michigan Wolverines cheerleader runs with a flag before the game against the Oregon Ducks at Michigan Stadium.
opinion
December 7, 2024

College Football’s Billionaire Backer Era Begins

Is this the new normal in CFB recruiting?
LA Galaxy forward Dejan Joveljic (9) celebrates with midfielder Riqui Puig (10) after scoring a goal against Seattle Sounders FC in the second half in the 2024 MLS Cup Western Conference Final match at Dignity Health Sports Park
December 6, 2024

With or Without Messi, Major League Soccer Is Barreling Into the Future

After the Cup final, the league looks to accelerate its growth.
Dec 18, 2022; Lusail, Qatar; FIFA president Gianni Infantino claps during the awards ceremony after the 2022 World Cup final between Argentina and France at Lusail Stadium.
December 2, 2024

FIFA Wants More Matches. Resistance Is Growing Inside the Global Soccer World

Resentment and frustration over expanded schedules is nearing a breaking point.
Dec 4, 2024; Miami, Florida, USA; Miami Heat forward Jimmy Butler (22) looks to pass against Los Angeles Lakers forward LeBron James (23) in the first half at Kaseya Center.

Heat Open to Jimmy Butler Trades, but Here’s Why Deal Will Be..

The Heat are reportedly “open” to hearing trade offers for Butler.
Aaron Rodgers
December 9, 2024

A Jets–Aaron Rodgers Divorce Could Get Expensive

The Jets could end up with $49 million or more in dead money.
Caitlin Clark
December 10, 2024

Caitlin Clark Is Next Up for Taylor Swift With the Eras Tour..

Swift told Clark she and Travis Kelce want to watch the Fever.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
December 8, 2024

Juan Soto Agrees to Groundbreaking $765 Million Mets Deal

Unlike Ohtani’s Dodgers deal, the Soto contract reportedly contains no deferred money.
Oct 26, 2024; Los Angeles, California, USA; New York Yankees outfielder Juan Soto (22) reacts after hitting a home run against the Los Angeles Dodgers in the third inning for game two of the 2024 MLB World Series at Dodger Stadium.
December 8, 2024

Juan Soto’s $700M Question Looms Over MLB Winter Meetings

Soto, Hall of Fame picks, and the draft lottery highlight the gathering.
Luis Severino
December 5, 2024

Mere $67 Million for Pitcher Is Largest Deal in A’s History 

Severino had a strong season with the Mets after a tough 2023.
Jewell Loyd
December 5, 2024

Jewell Loyd Asks Out of Storm After Investigation Finds No Wrongdoing

Loyd reportedly filed the complaint of harassment and bullying by the coaches.