• Loading stock data...
Saturday, March 2, 2024

Temple University Takes Sponsorship to New Level

Many are wondering if it is even legal within the NCAA.

Temple Football players wearing 1–9 will have the opportunity to be sponsored. Photo via Temple Athletics.

Sponsorships and sports seem to go hand in hand. Through unique activations, brands can gain awareness and exposure during sporting events such as the Atlanta Braves’ #BeatTheFreeze sponsorship activation with RaceTrac (a regional convenience store and gas station chain) or FC Viktoria Plzeň with dugouts that look like beer cans.

With the NBA introducing jersey sponsors for the 2017–18 season, allowing teams to gain some additional revenue and following suit of teams in Europe and the WNBA, sponsors are aligning with teams more than ever.

Sponsorships provide additional revenue streams for teams both professionally and in the college ranks. Logos around stadiums or in programs are ways for brands to gain exposure and align themselves with certain schools or organizations. Temple University’s football team has made news over the past year or so, not only for on-field performance, but also for innovating off the field.

Whether it was beating Penn State in 2015 for the first time since 1941 or hiring a S.W.A.G. Coordinator, the Owls have been in the national spotlight for the past few years. Not to be outdone by its past few years, Temple football just introduced a brand-new sponsorship opportunity — top football donors can now sponsor individual jersey numbers (1–9).

In a program called “The 9”, Temple fans can sponsor the team’s “toughest players” (the Owls traditionally assign numbers 1–9 to the “toughest players”) for a $50,000 tax-deductible annual commitment. The contributions, according to the University, will go toward resources for players, including career services, greater access to mental health services, as well as facility projects and the recruiting budget.

In return for the donation, participants in “The 9” will be provided several exclusive benefits including:

  • Interaction with the assigned student-athlete throughout the year,
  • Custom jersey with the donor’s name and assigned number, and
  • Tickets for the donor and a guest to travel on the team plane to one, mutually agreed upon football away contest.

Numbers one through three have already been assigned to donors, with the remaining numbers to be assigned at an event prior to the season kickoff.

The Owls are continuing to innovate in #sportsbiz. With the inaugural year of “The 9” coming up, keep an eye on teams around the country (both professionally and in the college ranks) to see if there are any unique sponsorships surrounding individual jerseys.


Front Office Sports is a leading multi-platform publication and industry resource that covers the intersection of business and sports.

Want to learn more, or have a story featured about you or your organization? Contact us today.

https://upscri.be/f32ae1

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Aug 15, 2019; Baltimore, MD, USA; Chain crew members walk on the field prior to the game between the Green Bay Packers and Baltimore Ravens at M&T Bank Stadium.

Football Is Finally Getting With the Times, Technologically Speaking

Helmet communications in college and first-down technology in NFL could be coming.
Nov 25, 2023; Pasadena, California, USA; UCLA Bruins head coach Chip Kelly reacts after the game against the California Golden Bears at Rose Bowl.

Coaches Hate the Transfer Portal. But Their Coaching Carousel Is Making the Problem Worse

Thirty head football coaches have left or were fired from their positions.
Jan 1, 2024; Pasadena, CA, USA; Pat McAfee (left), Lee Corso (center) and Kirk Herbstreit on the ESPN College Gameday set at the 2024 Rose Bowl college football playoff semifinal game at Rose Bowl.

New Streaming Bundle Could Take ‘Edge’ Off the ESPN-Fox College Sports Rivalry

The marriage of rivals could create a new dynamic in college sports.
Michigan head coach Jim Harbaugh waves at fans during the National Championship parade in Ann Arbor on Saturday, Jan. 13, 2024.

All the Money Involved in Jim Harbaugh’s NFL Move

Jim Harbaugh walked away from the biggest contract in college football.
podcast thumbnail mobile
Front Office Sports Today

Jenny Cavnar is Breaking Barriers During Oakland’s Strange Season

0:00
0:00

Featured Today

Sheer Madness: What You Need to Know About MLB’s New Uniform Saga

MLB’s reworked uniforms have become a major source of spring training controversy.
Oct 5, 2021; Kansas City, Missouri, USA; Bob Kendrick, president of the Negro Leagues Baseball Museum in Kansas City, points to the lettering outside of the museum Tuesday.
February 28, 2024

How Do You Keep Negro Leagues Baseball History Alive? Put It in a Video Game

Negro Leagues Baseball Museum attracting increased donations, visits from ‘MLB The Show.’
February 26, 2024

The Victor Wembanyama Rookie Card Market Hasn’t Matched His Hype

A cooling market and Fanatics autograph deal leaves big-money collectors waiting.
February 25, 2024

Sham Gods: The Rapidly Growing World of Sports Impersonators on X

Fake Schefters and Wojs, fabricated trade demands, and borrowed profile pictures.

Careers

Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Spotify
Multiple - USA Careers
Nike
Multiple - USA Careers
EA
Multiple - USA Careers
Drew Brees smiling while wearing hat

Drew Brees, PointsBet Pull Off Elaborate Lightning Publicity Stunt

The video racked up over 2 million views in about 12 hours.
al michaels and kirk hergstreit
September 15, 2022

Amazon’s Advertising Blitz Ahead Of First ‘Thursday Night Football’

‘Thursday Night Football’ has launched massive marketing takeover ahead of Chiefs-Chargers.
September 16, 2022

NBA Legend Scottie Pippen Latest Celebrity To Endorse LIV Golf

The former Chicago Bull is part of LIV’s celebrity marketing campaign.
Sponsored

How LivePass is Redefining Ticketing for the Next Generation of Fans

The next wave of ticketing technology.
June 21, 2022

NBA Finals Broke Records on Social Media

The NBA closed out the season with a bang on social media, eclipsing 2 billion video plays for a 19% increase over last year.
June 21, 2022

Gallo Winery Could Be New Player For Super Bowl Spots

Anheuser-Busch is giving up Super Bowl alcohol exclusivity for first in decades. NFL sponsor E. & J. Gallo Winery might step up with own commercials in the Big Game.
June 13, 2022

NBA’s Latest Floating Court Hits London’s River Thames

Hennessy continued their global initiative with the NBA by creating a floating court in the River Thames.
June 13, 2022

Steph Curry Is NBA’s Social Media King

Steph Curry isn’t only dominating on the court, he’s become the king of the NBA’s social and digital push.