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Sunday, April 14, 2024
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TelevisaUnivision Scores Super Bowl LVIII Rights With CBS Deal

  • TelevisaUnivision will make Super Bowl LVIII its first ever national NFL broadcast.
  • The media giant also scored rights to Copa America and UEFA.
Super Bowl LVIII site Allegiant Stadium in Las Vegas.
Kirby Lee-USA TODAY Sports

TelevisaUnivision has scored multiple wins in the battle for media rights — including those to North America’s biggest sports event.

The media giant secured the Spanish-language rights to Super Bowl LVIII, which will be played on Feb. 11, 2024, in Las Vegas. The Big Game will be TelevisaUnivision’s first national broadcast of an NFL game.

The English-language broadcast will be on CBS, which has no Spanish-language affiliate — unlike NBC and Fox, who respectively own Telemundo and Fox Deportes. 

The company also announced that it will broadcast the 2024 Copa America soccer tournament, which will be played in the U.S. The 16-team tournament will include the U.S., Mexico, and world champion Argentina. 

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TelevisaUnivision will also hold the Spanish-language rights in the U.S. to UEFA club competitions in a three-year deal worth $225 million, according to Sportico. The English-language counterpart to those rights are also held by CBS parent Paramount on a six-year, $1.5 billion deal.

Televisa and Univision closed their $4.8 billion merger last year in a deal that brought together two North American media giants. Soon after, the combined company launched streaming service ViX — which now boasts more than 30 million active users per month.

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