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Monday, February 26, 2024
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Telefonica and DAZN Link Up on La Liga Deal

  • Telefonica reached a sublicensing deal with DAZN that will allow it to broadcast all La Liga games.
  • The deal is worth $310.7 million annually for five years.
La-Liga
LaLiga/Design: Alex Brooks

Telefonica will once again be able to broadcast all La Liga matches after striking a deal with DAZN worth $1.5 billion.

DAZN had won rights to five fixtures per matchweek – around half of the league’s games – at an auction in November, threatening to end Telefonica’s streak of carrying all matches for the top Spanish league.

That auction saw La Liga dole out $5.6 billion in rights contracts between the two broadcasters over the five-year period beginning with the 2022-23 season.

  • Telefonica will pay $310.7 million annually for five years to show those matches on its TV platform, Movistar+.
  • DAZN will continue to be able to stream the matches it is sublicensing, which total 175 games over the five-year period.
  • DAZN will oversee production for those matches.

The two sides reached the agreement in February but held off announcing it due to Russia’s invasion of Ukraine.

Familiar Partners

Last year, Telefonica and DAZN linked up on a deal allowing Telefonica to air Formula 1 and MotoGP races on a new DAZN channel on the Movistar+ platform. The new channel replaces Movistar’s own F1 channel through the 2023 season.

Under the arrangement, DAZN airs its other Spanish sports properties through Movistar as well, including the Premier League, EuroLeague Basketball, Copa del Rey, and UFC.

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