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The ‘Big’ in Big 12 Could Soon Be Replaced With a Sponsor’s Name

Allstate is said to be in discussions about a deal with the Big 12.
June 13, 2024

Saudi Arabia’s Next Big Sports Target: Boxing, With Joint Venture Worth $5B

The Public Investment Fund of Saudi Arabia is focusing on boxing as its next large-scale…
June 12, 2024

WTA Finals Latest Sporting Event To Take Saudi Millions

Players can still wear normal attire, WTA says.
April 4, 2024

ATP-WTA Merger Talks Stalling Potential Tennis Expansion in U.S.

Saudi money could bring the tours together with a $2 billion bid.
April 3, 2024