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Sunday, January 12, 2025
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    Women’s Sports

    Stay updated on the latest developments across the WNBA, NWSL, and NCAA, as well as profiles of trailblazing athletes and the trends shaping the future of women’s sports. Immerse yourself in groundbreaking deals, historic viewership milestones, and captivating stories that highlight the business impact and growing influence of women’s sports.

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    Recent Articles
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    JD Sports Adds Women’s Fashion Platform to Portfolio
    JD Sports has reportedly purchased a majority stake in Missy Empire, an online fashion retailer for women.
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    A Tour de France Women’s Race Begins in 2022
    A women’s version of the Tour de France —  coined the “Tour de France Femmes” — is coming next year.
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    Pro Numbers Paint Dismal Picture
    For professional athletes and social media influencers, there’s still a significant gender pay gap. If those numbers are any indication, they don’t paint a very rosy picture of what awaits college sports when NIL rules pass.
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    WNBA TV Viewership Jumps 74% Five Games Into Season
    The WNBA saw a 74% increase in ESPN’s viewership during the first five games of the season.
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    Kliavkoff’s Priorities Are Clear
    In his first press conference, incoming Pac-12 Commissioner George Kliavkoff listed his top three priorities. He also emphasized that he’ll focus on men’s basketball and football over women’s sports.
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    Turner Taps Into WNBA’s Potential As Season Tips Off
    Bleacher Report and Turner Sports are celebrating the WNBA’s 25th season by adding to the growing list of storytellers in women’s sports.
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    New Women’s Hoops Sneaker Company Aims to Fight Inequities
    How Moolah Kicks founder Natalie White launched a women’s basketball sneaker brand focusing exclusively on elevating the women’s game.
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    USWNT Continues Fight For Equal Pay
    The U.S. Women’s National Soccer Team is expected to appeal its equal pay case against the U.S. Soccer Federation to the Ninth Circuit.
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    New Balance Focuses on Women’s Lacrosse With Brine
    New Balance has announced that its subsidiary Brine will be rebranding itself exclusively as a women’s equipment manufacturer.
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    NBC to Air NWHL Finals, Adds to Banner Year for Women’s Sports
    It will be the first time professional women’s hockey games are shown live on a major national cable network in the U.S.