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Tuesday, November 26, 2024
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    Women’s Sports

    Stay updated on the latest developments across the WNBA, NWSL, and NCAA, as well as profiles of trailblazing athletes and the trends shaping the future of women’s sports. Immerse yourself in groundbreaking deals, historic viewership milestones, and captivating stories that highlight the business impact and growing influence of women’s sports.

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    Recent Articles
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    D-I Lacrosse Championship Sets Latest Women’s Viewership Milestone
    Women’s college sports viewership continues to grow across sports — there was another milestone on Sunday, this time in lacrosse.
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    Nike Signs No. 3 Amateur Rachel Heck as 1st NIL Golf Athlete
    The Tennessee native won the 2021 individual NCAA national championship as a freshman. Her other NIL deals include Beats by Dre, Ping, Whistle Sports, and Six Star Pro Nutrition.
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    Naomi Osaka Leaves IMG to Start Own Sports Agency
    The agency, EVOLVE, will be launched with agent Stuart Duguid. In 2021, Osaka was the highest-paid female athlete in history, earning $60M.
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    WNBA Eyeing 2 Expansion Teams, Seeking Financial Stability
    Commissioner Cathy Engelbert believes expansion can solve many of the league’s economic issues after players voiced concerns over a lack of opportunities for young players.
    PepsiCo
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    Cracker Jack Launches ‘Cracker Jill’ Line to Celebrate Women’s Sports
    PepsiCo announced it will add “Cracker Jill” to its Cracker Jack brand to celebrate women breaking down barriers in sports.
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    NCAA Final Most Bet-On Women’s Game in History
    BetMGM reported it as their highest women’s betting handle ever. 79% of the money was on South Carolina’s spread, while 72% of the money was on the under.
    FIFA
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    FIFA Targets More Partners for Esports, Women’s Soccer
    FIFA is restructuring its commercial partnership format with verticals across men’s soccer, women’s soccer, and esports.
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    2022 LPGA Purses Are Getting Bigger
    More sponsors than ever are realizing the potential of investing in women’s sports— and the LPGA Tour is reeking the benefits.
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    NCAA Gender Equity Review Reveals Systemic Problems
    ‘Gender inequities at the NCAA—and specifically within the NCAA Division I basketball championships—stem from the structure and systems of the NCAA itself,’ the report found.
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    JD Sports Adds Women’s Fashion Platform to Portfolio
    JD Sports has reportedly purchased a majority stake in Missy Empire, an online fashion retailer for women.