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Monday, November 25, 2024

Women’s Sports

Stay updated on the latest developments across the WNBA, NWSL, and NCAA, as well as profiles of trailblazing athletes and the trends shaping the future of women’s sports. Immerse yourself in groundbreaking deals, historic viewership milestones, and captivating stories that highlight the business impact and growing influence of women’s sports.

Recent Articles

After Skipping Last World Cup Over Equity Issues, Ada Hegerberg Returns

The champion of gender equity returns to the World Cup stage.

Fox Wants To Cash In On ‘Golden Era’ Of Women’s Sports

Hoping to capitalize on momentum, Fox Sports has prepared an ambitious plan.


Sixth Street committed $125 million to buy the NWSL expansion club in April.

Sixth Street CEO Promises Historic Investment in NWSL’s Bay FC

Sixth Street committed $125 million to buy Bay FC in April.

The Livvy Fund will help secure NIL deals for LSU female athletes.

Olivia Dunne Launches Fund to Support LSU Female Athletes

The Livvy Fund will help secure NIL deals for LSU’s women athletes.
New Zealand's state-owned monopoly will be the first Women's World Cup gambling sponsor.

New Zealand TAB Named First Women’s World Cup Gambling Sponsor

FIFA’s deal comes as some of its member leagues ban gambling sponsors.
NWSL average attendance is up 48% halfway through its 11th season.

NWSL Attendance Jumps 48%, CBS Viewers Up 21%

NWSL attendance is up 48% through 60 games this season.


U.S. national team to get paid more at this year's world cup.

Every Women’s World Cup Player to Receive At Least $30,000

Plan advances goal of full pay equity by the 2026 and 2027 World Cups.