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Friday, January 16, 2026

Women’s Sports

Stay updated on the latest developments across the WNBA, NWSL, and NCAA, as well as profiles of trailblazing athletes and the trends shaping the future of women’s sports. Immerse yourself in groundbreaking deals, historic viewership milestones, and captivating stories that highlight the business impact and growing influence of women’s sports.

exclusive

WNBA Exploring Buying Back 16% Stake Sold in 2022

The league sold the $75 million stake when it badly needed capital.
January 16, 2026

Gabby Thomas Says Grand Slam Track Did ‘Too Much, Too Fast’

Michael Johnson’s high-profile track start-up filed Chapter 11 bankruptcy last month.
January 15, 2026
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Project B Tokyo Stop Could Conflict With Proposed WNBA Start Date

The WNBA is seeking a much earlier start in CBA negotiations.
January 15, 2026

Unrivaled Faces Stiff Challenges As Ratings Plunge to Start Year 2

Ratings are significantly down from the league’s first year.
January 14, 2026
Watch

She's Connected with Michelle Alozie

She’s Connected by AT&T highlights the multidimensionality of women athletes, like NWSL star, Michelle Alozie! Between researching in the lab and excelling on the field, Michelle demonstrates that when you believe in limitless possibilities, you don’t have to fit into just one box.

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She’s Connected by AT&T with Deyna Castellanos

She's Connected by AT&T is about women that are breaking barriers in their industry to pave the way for the next generation of women and girls. International soccer star, Deyna Castellanos, shares how visibility and connection can open the door to greater possibilities.

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She’s Connected by AT&T with Scout Bassett

At AT&T, we believe connecting changes everything. Paralympian, disability rights advocate, and entrepreneur Scout Bassett shares how connection plays a vital role in her journey to success both on and off the track.