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Thursday, December 25, 2025
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    Women’s Sports

    Stay updated on the latest developments across the WNBA, NWSL, and NCAA, as well as profiles of trailblazing athletes and the trends shaping the future of women’s sports. Immerse yourself in groundbreaking deals, historic viewership milestones, and captivating stories that highlight the business impact and growing influence of women’s sports.

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    Leagues
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    The Year of the WNBA’s Existential Fight
    The CBA loomed over everything in 2025.
    December 24, 2025
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    Nov 22, 2025; San Jose, California, USA; Washington Spirit forward Trinity Rodman (2) stands for the national anthem before the game against Gotham FC at PayPal Park
    Leagues
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    Will ‘Rodman Rule’ Be Enough to Keep Trinity Rodman in the NWSL?
    The new High Impact Player rule could help keep Rodman Stateside.
    December 23, 2025
    Athletes
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    NWSL Moves Forward With Star Rule After Players Rejected Plan
    Players wanted to raise the salary cap instead.
    December 23, 2025
    Mar 23, 2025; Sun Valley, ID, USA; Lindsey Vonn of the United States celebrates on the podium after her second place finish in the Super G alpine skiing race in the 2025 FIS Ski World Cup at Sun Valley.
    Olympics
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    Lindsey Vonn Returns to Olympics, Giving Boost to NBC
    NBC is likely to benefit from the superstar’s return to Olympics competition.
    December 23, 2025
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    She's Connected with Michelle Alozie

    She’s Connected by AT&T highlights the multidimensionality of women athletes, like NWSL star, Michelle Alozie! Between researching in the lab and excelling on the field, Michelle demonstrates that when you believe in limitless possibilities, you don’t have to fit into just one box.

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    She’s Connected by AT&T with Deyna Castellanos

    She's Connected by AT&T is about women that are breaking barriers in their industry to pave the way for the next generation of women and girls. International soccer star, Deyna Castellanos, shares how visibility and connection can open the door to greater possibilities.

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    She’s Connected by AT&T with Scout Bassett

    At AT&T, we believe connecting changes everything. Paralympian, disability rights advocate, and entrepreneur Scout Bassett shares how connection plays a vital role in her journey to success both on and off the track.