The NHL’s female viewership rose 61% during the 2021-2022 regular season as female fans tuned in to watch hockey on ESPN and TNT.
The NBA says women now make up fully one-third of its audience, with female viewership rising 23% during the 2021-2022 regular season. That should help league as it negotiates next round of media deals.
2019 was a year of many firsts for women in sports. The WNBA made former Deloitte CEO Cathy Engelbert its first-ever commissioner and has since negotiated a new, historic CBA. […]
Decked out in their black and gold football jerseys, hundreds of Pittsburgh Steelers fans descended on Heinz Field for a sold-out event on September 16. But it wasn’t for Monday […]
More than 60 teenage women will take the field at the Texas Rangers Globe Life Park this weekend as part of the MLB Grit invitational. Major League Baseball and USA […]
Looking to enhance careers, as well as retain and advance women in professional careers, Minor League Baseball launched the LIFT Mentorship Program.
Viewership on Twitter was higher than traditional linear broadcasts.
Through creative thinking and execution, Steen helps Avaya’s 90 sports clients make the most out of the technology they use.
Goal Five becomes the first apparel brand that celebrates the greatness of female soccer players. Photo via @GoalFive It all started in 2015 when the U.S. Women’s National Team was playing […]
She joins a growing list of women working with the brand. Beckham will have her own collection. (Photo via Reebok) Ariana Grande, Gigi Hadid, Aly Raisman, Teyana Taylor, and now, Victoria Beckham. […]