Women

NHL's Female Viewership Up 61% This Season

The NHL’s female viewership rose 61% during the 2021-2022 regular season as female fans tuned in to watch hockey on ESPN and TNT.

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Women Now Make Up One-Third Of NBA Audience

The NBA says women now make up fully one-third of its audience, with female viewership rising 23% during the 2021-2022 regular season. That should help league as it negotiates next round of media deals.

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Female Sports Executives See Growth Ahead, As Well As Challenges

2019 was a year of many firsts for women in sports. The WNBA made former Deloitte CEO Cathy Engelbert its first-ever commissioner and has since negotiated a new, historic CBA. […]

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From Mean Joe Greene to Ladies Night Out: How the Pittsburgh Steelers Attract Female Fans

Decked out in their black and gold football jerseys, hundreds of Pittsburgh Steelers fans descended on Heinz Field for a sold-out event on September 16.  But it wasn’t for Monday […]

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MLB Grit Invitational Aims to Help Foster Women’s Baseball at Youth Level

More than 60 teenage women will take the field at the Texas Rangers Globe Life Park this weekend as part of the MLB Grit invitational. Major League Baseball and USA […]

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Minor League Baseball Connects Women to Help ‘Lift’ Careers

Looking to enhance careers, as well as retain and advance women in professional careers, Minor League Baseball launched the LIFT Mentorship Program.

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WNBA Is Back on Twitter for Second Consecutive Year

Viewership on Twitter was higher than traditional linear broadcasts.

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Andy Steen: Helping Avaya Lead Teams into the Connected World

Through creative thinking and execution, Steen helps Avaya’s 90 sports clients make the most out of the technology they use.

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Goal Five: The Future is Female

Goal Five becomes the first apparel brand that celebrates the greatness of female soccer players. Photo via @GoalFive It all started in 2015 when the U.S. Women’s National Team was playing […]

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Reebok Turns to Victoria Beckham for Innovative New Partnership

She joins a growing list of women working with the brand. Beckham will have her own collection. (Photo via Reebok) Ariana Grande, Gigi Hadid, Aly Raisman, Teyana Taylor, and now, Victoria Beckham. […]

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