Video

How to Better Strategize, Execute, and Measure Your Partnerships

Brands spend more than $65.8 billion globally on sports sponsorships annually. How do marketers properly assess the performance of these partnerships?

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Winning Strategies for Increasing Engagement on Instagram Stories

In this webinar sponsored by Conviva, our panel of experts discuss what it takes to consistently grow an audience with Instagram Stories.

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Beyond A Sign: Establishing Full 360 Partnerships

(*Hookit is a proud partner of Front Office Sports) In today’s landscape, a billboard at the ballpark simply isn’t enough for teams to engage fans on behalf of sponsors. With […]

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Shot Callers: Mike Nichols on the Symetra Tour’s Rapid Growth

The Chief Business Officer of the Symetra Tour sits down with FOS CEO Adam White to talk sponsorship and expanding the LPGA’s developmental tour.

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Establishing a Better Work-Life Balance for Student-Athletes

Hear representatives from Teamworks, Clemson women’s soccer, and Penn State men’s basketball discuss helping young athletes achieve a healthy, focused, and balanced life.

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Sports’ Silicon Valley Insider

Rudy Cline-Thomas is one of the people helping professional athletes navigate the waters of investing both inside and outside of Silicon Valley. Know mostly for his work with Andre Iguodala, he takes us inside how athletes are approaching their investments.

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Inside the University of Minnesota’s Creative New Rewards Program

Mike Wierzbicki and Ben Fraser join us for another episode of Shot Callers as they break down their loyalty program and the success they have found with it.

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The Importance of Creative Collaboration

Tim Rebich, partner at Varsity Partners, and Josh Brooks, deputy director of athletics of operations at for the University of Georgia Athletic Association, break down why their collaboration was so effective.

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TeamSnap Unveils a New, Instantaneous Video Platform to Its Youth Sports App

The TeamSnap App approaches the fall season with unique new video capabilities and the chance for users to buy shirts in the app.

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How Teams Can Use Social Video Franchises to Tell Unique Stories

Behind-the-scenes content has proven to be a favorite among fans, and some college and professional sports teams have aced that strategy.

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