Twitter

Has Sports’ Social Media Snark Gone Too Far?

Social media has provided teams and properties something they’ve never had before – the ability to give their brand a voice. That has been a boon for teams, helping them […]

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Royals Use New Hires To Push Social To New Levels In Down Year

The Kansas City Royals haven’t had the same success on the field this season as recent years, but a revamped digital strategy has the fanbase as engaged as ever. Following […]

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MLS Goes Digital For New All-Star Skills Challenge

With a lineup that includes well-known current MLS players Wayne Rooney, Carlos Vela and Nani as well as Atlético Madrid’s Koke and João Félix – who joined the club this […]

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LA Dodgers Social Media Manager Sue Jo on Sustaining Creativity

Subscribe: iTunes | SoundCloud The keys to a good social media presence for a sports team are providing fans with access, engaging with them, and posting crisp content. One of the better examples […]

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Twitter Amplifying Women’s Sports With #GoldenTweet Awards

The social networking service is now launching its latest effort around the 2019 FIFA Women’s World Cup, which will celebrate the best tweets about the best female soccer players in the world.

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Twitter Doesn’t Want Sports Rights

*This piece first appeared in the Front Office Sports Newsletter. Subscribe today and get the news before anyone else. You can count out at least one social media company from the TV sports […]

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Committing to Content: How to leverage social to connect with student-athletes

(*opendorse is a proud partner of Front Office Sports) It’s not enough for an athletic department to send a few tweets from the team account and call it a day. […]

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NBA and Twitter Team Up to Bring “Virtual Sports Bar” to Life

The presence of highly-visible members of #NBATwitter at NBA Finals games stemmed from the partnership between the NBA and Twitter.

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Twitter’s Will Exline on the Platform’s Evolving Place Within Sports

Twitter’s Will Exline joins the pod to discuss his favorite team accounts on Twitter, areas of improvement for sports commentary on the platform and more.

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The MLBPA Has Embraced Athlete-Driven Marketing

Through a new partnership with opendorse, the Major League Baseball Players Association has given its members a tool to build their digital brands.

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