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    Athletes
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    Several NBA All-Stars Support One-on-One Competition: “Hell Yeah” 
    Respondents included Anthony Edwards, Kyrie Irving, and Giannis Antetokounmpo.
    February 18, 2025
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    Apr 7, 2022; Augusta, Georgia, USA; Rory McIlroy (left) and Brooks Koepka set up to putt on no. 9 during the first round of The Masters golf tournament.
    Marketing
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    PGA Tour vs. LIV Golf TV ‘Showdown’ Will Pay Out $10M Crypto..
    Two golfers from each tour will face off in Las Vegas.
    November 27, 2024
    NBA Emirates Cup Floor Designs
    Leagues
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    NBA’s Emirates Cup Features New 2024 Courts. What’s Changed?
    The unified court designs differ significantly from those used for other NBA games.
    October 24, 2024
    College Sports
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    College Sports Event Operators Invest in NIL
    For the first time, athletes themselves can get paid to market college games through NIL…
    November 22, 2021