Super Bowl

Super Bowl Could Go Pay-Per-View, Says Network Exec

Former ESPN president John Skipper recently said that he could see the NFL Super Bowl as a pay-per-view event.

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Disney Expanding Sports Reach Beyond ESPN

Disney could use its unique blend of sports rights, media properties and distribution channels to bring in streaming subscribers.

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NBCU Selling Super Bowl Ads at Record Pace

NBCU has already sold 85% of its in-game advertising inventory for Super Bowl LVI, its largest round of sports upfront negotiations.

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Scott Hanson Signing New Deal With NFL Media Amid Cutbacks

Scott Hanson is signing a new deal to continue hosting NFL RedZone, said sources. TV Iron Man has hosted every episode since its debut in 2009.

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NBC Seeking Record Amount for Super Bowl Spots

NBC is reportedly asking $6 million for a 30-second Super Bowl commercial spot. CBS asked for $5.5 million per spot last year.

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NFL Agrees to Landmark Deal With Distiller Diageo

The NFL has a spirits partnership for the first time ever with the world’s largest distiller, UK-based Diageo.

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Super Bowl, Sports Propel ViacomCBS Q1 Gains

ViacomCBS saw strong advertising and revenue growth driven by the Super Bowl, NCAA tournament and UEFA Champions League.

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‘One Shining Moment’ Was Almost Just A Moment

The song ‘One Shining Moment,’ which has become a staple of March Madness, was originally planned for the Super Bowl.

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Hello Friends: Jim Nantz Re-Signs With CBS Sports

Legendary sports broadcaster Jim Nantz has re-signed with CBS Sports, where’s he poised to call Final Four and Masters over next three weeks.

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Why Disney Is Big Winner From NFL’s Landmark TV Deals

The Walt Disney Co. has emerged as the big winner from the NFL’s new $113 billion, 11-year media rights deals.

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