sportsbiz

Why the Premier Lacrosse League and Women’s Professional Lacrosse League Joined Forces

The new partnership will see the two leagues collaborate with an emphasis on co-hosted events, youth initiatives, broadcast exposure, and new media.

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How Toyota Forged Its Place in the ‘Can’t-Miss’ Super Bowl of Midget Racing

For the last few years, Toyota has backed 10 percent of the 300-plus drivers attempting to race their way into the A-main on the final night of racing.

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Chattanooga FC Could Start a New Wave of Sports Team Ownership

With Chattanooga FC launching its public ownership crowdfunding campaign, the team’s co-founders are cementing their commitment to the community.

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Natty Light’s Super Bowl Moment

This year, Natural Light is giving 70 individuals the chance to pay down their student loan debt as part of their campaign around the Super Bowl.

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Inside the Huddle: Talking Paid Social With Angela Welchert

For Angela Welchert, a social media partnerships lead at IBM, paid social has become an intregral part of her job and the company’s overall strategy.

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New Sponsorship Maintains Trend of Quality Over Quantity for Riot Games

For Riot Games, the sponsorship strategy isn’t about stacking up sponsorship partners, but rather finding companies with aligned philosophical values.

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Adidas Gets Creative With Latest Activation

Ahead of the Australian Open, Adidas and Parley for the Oceans teamed up to pull off an activation that made use of the iconic Bondi Icebergs Pool.

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Game Changer MVP Offers Unique In-Stadium Media for Australia’s KFC BBL

Game Changer MVP offers a wide variety of media production services to clients — and has seemingly brought fan engagement to a new level.

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Digital Innovation Included in New NHL Trading Card Partnership

The NHL’s trading card deal with Upper Deck includes multiple initiatives, including e-Packs, to convert casual fans to lifelong hockey advocates.

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Lack of Concussion Knowledge Showcases Insurance Needs for Organizations

Uncertainties of long-term head trauma impacts leave sports organizations at risk, seeking preventative and proactive measures like concussion insurance.

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