sportsbiz

Exploring Visual Rebrands Within Sports

Creating new logos for established sports brands can be tricky. That is why designers and marketers must fully understand their subjects to be successful.

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P.L.A.N. Helps Current And Former Players Prepare For Life After Football

The Priority Sports initiative aims to invest in their clients’ post-playing careers long before their cleats are hung up.

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NBA Associates Program Offers Former Players a Path Back to Basketball

The NBA’s Basketball Operations Associates Program provides job training for league positions including business operations,player relations and scouting.

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Annie Finberg of The Atlanta Hawks on Growing As A Digital Pro

On this episode of Social on the Sidelines, we chat with Annie Finberg: senior coordinator of digital content with the Atlanta Hawks and host of the Winging It podcast on The Ringer.

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New In March Madness Media For 2019: More VR, Alexa And Familiar NFL Analyst

From tech changes to broadcast booth reshuffling to a new boss at Turner, here’s what to know as NCAA Tournament kicks off.

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How Miami’s UOnline Prepared A Young Sports Marketer For The Next Step

Deirdre Buchta received a Master’s in Sport Administration from UOnline in 2018. That experience has already helped her advance her career.

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Alex Rodriguez Takes Fans Behind the Curtain With New YouTube Channel

The 14-time All-Star has become a broadcast television star in retirement. Now, he wants to cross over into social media content.

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Future of Basketball Trending Toward More Beautiful, Global Game

An evolved game plus a focus on international growth has the NBA thinking more broadly about how, and where, the next generation of stars arrives.

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La Liga Looks to Seize Opportunity in U.S. Soccer Market

As international soccer matches flood the U.S. TV schedule, La Liga has a plan to host one of their own on American soil.

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Crawford Bock Brings Beer and Baseball Together for Astros

The Houston Astros and Houston’s Karbach Brewing teamed up for Crawford Bock, a way for both brands to further connect with Texas baseball fans.

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