Sports

Kobe Bryant Increases Chinese Presence through New Web Store

Kobe Bryant’s flagship online store in China looks to further connect Chinese fans with Bryant’s already massive brand in the country.

By /
Wilson Leverages FIBA Deal to Expand 3×3 Presence

Wilson Sporting Goods and FIBA extended their 3×3 basketball partnership through 2028 with their sights set on growing the sport.

By /
Bundesliga Americas Sees Big Opportunity in U.S. Media

Bundesliga Americas wants to grow its audience — and in turn, revenue — in North and South America, with long-term brand building initiatives.

By /
Uninterrupted, DAZN ’40 Days’ Collaboration Goes Deep into Boxers’ Lives

Sports streaming platform DAZN and Uninterrupted begin boxing content collaboration with “40 Days” ahead of Saturday’s Canelo Alvarez-Daniel Jacobs fight.

By /
‘EuroLeague Rooks’ Docuseries Shines Light on Little-Seen Adversity

Kyle Hines, a EuroLeague veteran, dives into the stories of six overseas rookies in the YouTube docuseries “EuroLeague Rooks.”

By /
T-Mobile Goes Local With Little League Home Run Derby

T-Mobile is quickly growing its participation with Little League International through a Home Run Derby and philanthropic efforts in Puerto Rico.

By /
Topgolf Lounge Opens New World of Possibilities For Golf

The future of Topgolf is virtual, thanks to the Topgolf Lounges. But could Topgolf also help determine the future of the sport itself?

By /
Gold Cup Looks To Gain Mileage This Summer With Valvoline

Valvoline joins as the Gold Cup’s main sponsor as the CONCACAF looks to keep expanding soccer in North and Central America and the Caribbean.

By /
MLB Flies Under the Radar With Sponsor Patches

Since 2000, MLB clubs have experimented during international games with uniform sponsor patches. So why is it just now getting noticed?

By /
Colleen Quigley Builds Her Brand While Focusing On 2020

With a monthly newsletter and #FastBraidFriday, Colleen Quigley has embraced becoming a star off the track as well as on it.

By /