Sports

NASCAR Turns To Free-To-Play Betting Game To Drive Casual Fan Interest

Aiming to use sports betting as a way to better engage fans on race days, NASCAR is moving things to the next gear. NASCAR is launching, with new partner Penn […]

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Monday Morning Marketer: JPMorgan Chase’s Frank Nakano

Few companies have a global footprint like JPMorgan Chase. With Chase Bank branches spread across the country and its status as one of the wealthiest banks in the world, even […]

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Betting Companies Embrace XFL Opportunity Despite Uncertainty

As the XFL gets off the ground, sports betting entities are looking for their opportunities around the new league. Online gaming companies FanDuel and DraftKings have entered into partnerships with […]

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Globe Life Park Begins Second Life As Rangers Move Out

While just barely 25 years old, Globe Life Park is finding a second life in retirement. The former home of the Texas Rangers will begin its newest role as the […]

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Marlins Freeze Ticket Prices and Reduce Parking in Fight for Fans

A crowded South Florida entertainment market and a fickle fanbase have the Miami Marlins exploring several options to get fans to the ballpark. The team will start by keeping ticket […]

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Athletes Turn to Tech to Prolong Careers On And Off The Field

Technology continues to impact sports in a variety of ways, from prolonging careers on the field to impacting the way fans experience live events. Those advancements are also providing athletes […]

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Microsoft, Nationwide Hope to Round Out Brand Stories With NFL Honors

Microsoft and Nationwide are among a select few NFL partners that have taken on efforts to align with player awards at NFL Honors, hoping they can help tell deeper brand […]

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PGA Braces For Party Time With the Return Of The Phoenix Open

Over its 85-year history, TPC Scottsdale’s Phoenix Open has evolved into one of the most unique golf tournaments, a raucous event with costumed fans, free-flowing bars, and plenty of music. […]

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Hard Rock Stadium Concessions Search for Sustainability with Super Bowl

While fans at Super Bowl LIV in Miami will see a global menu representative of the city at concession stands, they may not notice concessionaires’ push towards sustainability. Centerplate, the […]

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Dallas Cowboys Mark 60th Birthday with Eatertainment Partnership

As the Dallas Cowboys prepare to celebrate the organization’s 60th birthday, a new partnership will help amplify the party. The Cowboys announced a partnership with Main Event Entertainment, a social […]

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