Sports

NIL Conversation Continues

Formal name, image and likeness legislation could come quickly to the NCAA. A working council is drafting up recommendations for student-athletes to be paid for those rights that could be […]

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Chess’ Twitch Success

Chess became a popular streaming category early on in the pandemic, drawing more than 41.2 million hours watched on Twitch from March to August. The board game’s surge in popularity […]

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Esports’ Betting Future

Along with table tennis and Belarusian soccer, esports provided sportsbook operators the ability to still draw some wagers during the early stages of the pandemic. While traditional sports are back […]

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Baker’s Latest Endorsement

Baker Mayfield is the latest athlete to endorse a CBD brand, becoming an ambassador to Beam. Mayfield had previously invested in the company — founded by former athletes — through […]

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Baker Mayfield Takes Marketing Star Power to CBD Brand Beam

Baker Mayfield is CBD brand Beam’s latest athlete ambassador, building on an already weighty endorsement portfolio for the Cleveland Browns’ quarterback.

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EBay’s Sneaker Action

EBay is looking to get a piece of the $2 billion North American sneaker resale market. Yesterday, the company announced an authenticity guarantee that will cover sneakers priced at $100 […]

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Roblox Headed Public

Roblox, a user-generated video game platform, has filed to go public. The filing was done confidentially, but was expected as reports surfaced earlier this year the company could go public […]

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Youth Sports in Danger

Some youth sports have returned to play, while others remain sidelined — showing the pandemic’s adverse effect on the future of the $19 billion industry. A new survey by the […]

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Merch Record

Less than 12 hours after winning the NBA Finals Sunday night, the Los Angeles Lakers became the best-selling NBA champion team ever. Fanatics reported more Lakers gear was bought overnight […]

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Art of Sport Sprints Ahead After ‘Harrowing’ 2020 Challenges

Skincare brand Art of Sport’s 2020 has included massive challenges, but with those have come a stronger outlook on its future business.

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