The jury is still out on IGTV, but for some sports marketers, the opportunity allows them another distribution point for more content.
The effort made during the Summer League provides another example of how the NBA has stayed ahead of the curve.
As the debate on whether or not Major League Baseball is doing enough marketing for its superstars heats up, the finger has been pointed at the league.
As followings increase, the potential for someone looking to take advantage of the social influence of student-athletes does as well.
Fulfilling a goal of Western expansion, FC Bayern Munich eyes Latin America as the next frontier.
Thanks to Warren LeGarie and Albert Hall, the NBA Summer League has gone from an unorganized event to must-see summer action.
The A’s have been in the news recently for their ticketing initiatives, but behind the scenes, their renewed focus on group sales has helped spur momentum.
For former Visa executive Scot Smythe, the brand’s Olympic sponsorship is about more than just putting their logo on something.
Lower concession prices could help teams like the Atlanta Hawks foster more genuine relationships with their fans.
What started out as an idea between a couple of buddies, The Basketball Tournament has become one of the marquee events of the basketball offseason.
