Sports

Michelin Makes Largest Motorsports Commitment Ever With IMSA

Michelin is bullish on the rise of IMSA and the opportunities the sports car organization provides them to tell their brand story in a unique way.

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Alabama and Hibbett Sports Team Up With YouTuber FunnyMaine

The Southern sports retailer is exploring a unique influencer partnership with FunnyMaine to reach Crimson Tide fans on new platforms.

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UFC Adds New Category to Sponsorship Menu with Trifecta Nutrition Pairing

Thanks to its new partnership with UFC, Trifecta Nutrition will activate tangibly as well as through UFC’s various digital channels.

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Big Game Air, Anheuser-Busch, and Barstool Team Up for Unique Activation

Thanks to Big Game Air, Anheuser-Busch, and Barstool Sports, winners will travel by private jet to one of the biggest college rivalry games of the year.

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How Ader Is Making Video Gamers Into Promotional Rock Stars

Through a series of creative activations with Twitch streamers and YouTube creators, Ader has helped build strong promo awareness with unique engagements.

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Purdue Football Uses Power of Personal Touch With Offer Letters

Purdue uses its offer letters as an opportunity to differentiate itself — not just to the recruits, but also to college football fans nationwide.

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How Good Sports Is Working With Partners to Make Youth Sports More Accessible

Through partnerships with companies like Keurig Dr. Pepper and Empower Retirement, Good Sports is working to lower the cost barrier for youth sports.

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NBA and Turner Tap Facebook Watch for Documentary Release

“Something in the Water” is more proof of the league’s commitment to growing both internationally and digitally.

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SportsCastr Looks to Give Everyone a Voice When It Comes to Sports

SportsCastr was designed to capitalize on shifting media consumption habits and the persistent desire to be able to have a voice in today’s landscape.

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Four Ways to Make Breaking into the Sports Business Industry Easier

Is there a real secret to breaking into the sports industry and setting yourself up for success? We have four.

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