Sports

Tissot’s Partnership With the NBA is About Much More Than Just Association

Since 2015, the NBA and Tissot have set the standard for what successful partnerships can look like.

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Indiana State Throws It Back With Celebration of 1979 Final Four Team

The athletic department has built a year-long celebration around the Larry Bird-led team.

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How Kentucky Football’s Digital Team Creates Content and Empowers Student-Athletes

The University of Kentucky isn’t just about basketball. Just ask the school’s football digital team.

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Chicago Blackhawks Partner with Business Operations ‘Incubator’ to Provide Development Opportunities for Employees

The hockey MBA program focuses on professional development and seeks more NHL partnerships to help boost the economic results of professional organizations.

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Las Vegas Plays Large Role in the Alliance of American Football’s Future

Big football names, high-quality play, and fan integration highlight the league’s approach, which also looks to further the connection to Las Vegas through partnerships.

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How Katy Winge Blazed Her Way to an Analyst Position With the Denver Nuggets

At just 25 years old, Katy Winge is the newest Denver Nuggets analyst for AltitudeTV. She’s also the first woman in team history to hold the distinction. 

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Why a Minor League Baseball Team Bought a Collegiate Summer League Team

An investment group led by the West Michigan Whitecaps, the Detroit Tigers’ Single-A affiliate, made a purchase — and it came with a twist.

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William Hill and New Jersey Devils Bring Sports Lounge to the Prudential Center

The partnership will give fans the chance to place bets from the comfort of the William Hill Sports Lounge, ushering in a new era of sports entertainment.

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Intel Wants to Change How We Watch Highlights

Thanks to Intel True View, highlights can now give you the complete picture of how a play happened.

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A Real-Life ‘Jerry Maguire’: How You Can Become a Successful NFL Agent

Do you want to be an NFL agent one day? Well, there’s a lot more to it than what “Jerry Maguire” presents in the movie. 

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