Ahead of the Australian Open, Adidas and Parley for the Oceans teamed up to pull off an activation that made use of the iconic Bondi Icebergs Pool.
ESPN’s increased emphasis on NBA Saturday Primetime — paired with the NBA’s drama-filled season thus far — appears to be the formula for successful ratings.
Thanks to a new partnership, passengers who find themselves in Cargo-equipped vehicles will have the chance to get exclusive pricing on tickets.
For Eric Avar and Nike, the Nike Adapt BB is more than just a technological breakthrough, it marks the company’s shift from footwear to firmware.
NBC Sports and Topgolf are banking on growing the sport of golf, both in viewership and participation, with the Toptracer ball-tracking technology.
The NFL Environmental Program started a focus on Super Bowl sustainability 25 years ago, providing an example for sporting events across the country.
Thanks to a new partnership, the Edmonton Oilers have developed a very inclusive, innovative way to increase engagement with fans who attend their games.
FloSports’ broadcast deal with D.C. United exemplifies the company’s mission to raise the profile of sports outside the Big Four leagues.
The U.S. Olympic Committee is careful in the technologies its sports use, but overall technology is now an important tool in helping train athletes.
Alex Zanardi designed hand controls to be able to continue racing and will pilot a BMW for Rahal Letterman Lanigan Racing in the upcoming race.
