Sports

Adidas Gets Creative With Latest Activation

Ahead of the Australian Open, Adidas and Parley for the Oceans teamed up to pull off an activation that made use of the iconic Bondi Icebergs Pool.

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Saturday Nights Evolving Into Marquee NBA Night for ESPN and ABC

ESPN’s increased emphasis on NBA Saturday Primetime — paired with the NBA’s drama-filled season thus far — appears to be the formula for successful ratings.

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SeatGeek and Cargo Bring Tickets to the Backseat

Thanks to a new partnership, passengers who find themselves in Cargo-equipped vehicles will have the chance to get exclusive pricing on tickets.

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Inside the Shoe: A Look at Nike Adapt BB with Eric Avar, VP of Design at Nike

For Eric Avar and Nike, the Nike Adapt BB is more than just a technological breakthrough, it marks the company’s shift from footwear to firmware.

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Executives Believe Golf’s ‘First-and-10 Line’ Can Help Build the Sport

NBC Sports and Topgolf are banking on growing the sport of golf, both in viewership and participation, with the Toptracer ball-tracking technology.

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Reduce, Reuse, Recycle: A Look at Super Bowl Sustainability Efforts

The NFL Environmental Program started a focus on Super Bowl sustainability 25 years ago, providing an example for sporting events across the country.

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How the Edmonton Oilers and SQWAD Are Pulling Off Unique In-Game Giveaways

Thanks to a new partnership, the Edmonton Oilers have developed a very inclusive, innovative way to increase engagement with fans who attend their games.

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DC United’s Broadcast Deal Could Further Demonstrate Digital Media Potential

FloSports’ broadcast deal with D.C. United exemplifies the company’s mission to raise the profile of sports outside the Big Four leagues.

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USOC Continues Turn to Tech to Increase Medal Counts in Tokyo

The U.S. Olympic Committee is careful in the technologies its sports use, but overall technology is now an important tool in helping train athletes.

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Double Amputee and Paralympian Driver Finds Unique Way to Overcome Obstacles

Alex Zanardi designed hand controls to be able to continue racing and will pilot a BMW for Rahal Letterman Lanigan Racing in the upcoming race.

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