Sports

‘Diet or Die’: Jesse Marks’ Story Shows Importance of Life Balance in Sports

Jesse Marks was told he had to diet or die after letting his career direct his lifestyle. Now, he’s in the best shape of his life and working better.

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How the Atlanta Hawks Are Growing a Winning Fanbase Through Love

The Atlanta Hawks hosted the organization’s first Love Wins event to promote diversity and inclusion on Valentine’s Day, continuing drive to social change.

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Marketing on Wheels: SLAM Magazine Makes a Splash at NBA All-Star Weekend

By covering a Sprinter with iconic magazine covers and driving around Charlotte, SLAM made sure that the brand could not be missed at NBA All-Star Weekend.

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How Professional Bull Riders Successfully Introduces Its Culture to New Audiences

Professional Bull Riders spreads its events across the country — and world — as it asks potential fans to realize their inner cowboy.

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How Muralist Jonas Never Carved Out a Place in the Sports Industry

Jonas Never has painted more than 200 murals, many of iconic sports moments and athletes in Los Angeles and hopes he can spread the art across the globe.

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Nimble ‘Bunch of Jerks’ Capitalize on the Power of Digital Age Marketing

In less than 24 hours, the Carolina Hurricanes turned being called a “bunch of jerks” into a marketing success with a viral t-shirt campaign.

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Mizzen+Main Looks to Continue Sports Push With Murray, Mickelson

A $44 promotion following Phil Mickelson’s 44th PGA Tour victory helps showcase Mizzen+Main’s commitment to the sports market.

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Overtime Brings Billboard And Investment News to NBA All-Star Weekend

Overtime, the digital media brand specializing in high school sports, put some of the top teenage basketball players on a billboard in Charlotte.

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Managers on a Mission Gave an Equipment Manager a Lifelong Network

Participants make connections with the people they serve alongside as part of MOAM — and this certainly was the case for TSU’s equipment manager.

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Inside the Marketing Evolution of Giannis Antetokounmpo

Alex Saratsis, Antetokounmpo’s agent, says that in 2019, they will be taking an approach that includes sharing more of the player’s personality.

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