Sports

Here to Stay: Generation Z’s Impact On Sports Content Strategy

Shorter attention spans, wider viewing ranges and a penchant for influencers. Here’s how the next generation consumes sports.

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INFLCR and USA Today’s IMAGN Team Up to Deliver Content to the Hands of Athletes

The goal of the partnership is to give athletes real-time access to high-quality content on their mobile devices.

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SXSW Panel Discusses Path To Better, More Diverse Sports World

From the playing field to the front office, increasing diversity within sports is more than just the right thing to do. It’s the smart thing to do.

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Major League Soccer Seeks Digital Innovation Through Four-Pronged Approach

Digital is the future for Major League Soccer, and a multi-faceted strategy could one day take the league to new heights.

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Season Ticket Sales Change But They Remain Backbone Of Attendance

NBA and NFL ticket executives are bullish that season tickets will remain the bedrock of ticket sales for foreseeable future.

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The Growth Has Only Begun For U.S. Sports Betting

With more states legalizing sports betting, teams, leagues, media companies and sportsbooks have plenty of growth opportunities in front of them.

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Establishing a Better Work-Life Balance for Student-Athletes

Hear representatives from Teamworks, Clemson women’s soccer, and Penn State men’s basketball discuss helping young athletes achieve a healthy, focused, and balanced life.

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SXSW Panel Forecasts Opportunities Galore For Broadcast Rights

A missed opportunity by established broadcast networks has set up a wild west when several major sports broadcast rights expire in coming years.

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How Players Associations Could Help Improve Esports’ Infrastructure

As players associations start to form within esports leagues, leaders are hopeful they can start to help solve the issues facing players in the industry.

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Building on Country Pride, Combate Americas Looks for Big 2019

Fighters representing their nations take the cage as Combate Americas hopes to draw a young Hispanic demographic viewership.

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