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Sports Sponsorship
Leagues
| by
Margaret Fleming
Nike’s New CEO Doubles Down on NBA, WNBA
The 12-year deal is reportedly “much bigger” than its last billion-dollar one.
October 21, 2024
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Commerce
| by
Colin Salao
Fans Jeer, Strauss Cheers MLB Helmet Ads
One Reddit user said the partnership has made them “unreasonably angry.”
October 14, 2024
Sponsored
| by
Front Office Sports
The Future of Fan Experiences: Highlights from the 2024 AT&T Innovation Exchange
AT&T brought together top names in sports and technology. Read the full story.
August 12, 2024
Leagues
| by
Eric Fisher
WWE-UFC Parent Aims for Dominance Comparable to the NFL and FIFA
New sales strategy showcases expansive vision of $21.4 billion merger.
January 4, 2024
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