Sports Business

Bridgestone Partnership Provides NHL Winter Classic Stability

When the NHL launched the annual Winter Classic outdoor game on New Year’s Day in 2008, it aimed to give the league a high visibility position on what had historically […]

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High School Showcase Provides Hawks With Direct Access to Community

As sports teams continue to find more ways to engage with fans, the Atlanta Hawks are diving deeper into the grassroots with high school basketball. This season marked the third […]

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Carnival Cruise Line Building Sports Partnership Portfolio Pushing Fun

Despite a sports partnership portfolio that includes deals with NBA and NFL teams, the Harlem Globetrotters and former NBA superstar Shaquille O’Neal, sports are not a marketing focal point for […]

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Gx Development Shows Gatorade’s Commitment Beyond Thirst Quencher

Xavi Cortadellas, Gatorade’s head of innovation and design, jokes his job is often thought of as just changing drink colors.  But what it truly entails is the development of products […]

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Wizards Growing Japanese Content Around Rui Hachimura

As rookie forward Rui Hachimura continues to impress in his first season for the Washington Wizards, the team’s front office is using the player as part of a case study […]

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Kombucha Companies Making Push Into Sports As Market Expands

Like the recent push into sports by various hard seltzer brands, there appears to be plenty of runway for kombucha to grow in the industry, using sports as a way […]

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Wrangler Goes Back To Western Roots With Focus On Rodeo

In the 1990s, Wrangler’s exposure to sports marketing was working with athletes like Brett Favre and the Earnhardts in marketing campaigns. Now the brand is returning to its sporting roots.  […]

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B/R Betting Game Show Set To Be Cornerstone of Caesars Palace Studio

As sports betting continues its journey to legalization in states across the country, sports media companies are looking to develop their niche in the space. For the most part, many […]

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Miami Dolphins’ Partnership With Litecoin Gives Fans More Options

The usage of cryptocurrency by the general public is still far from universal, but that’s not stopping teams from accepting payments at an increasing speed. For the most part, teams […]

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Coyotes Ambassador Program Aims To Attract Younger Ticket Buyers

Currently on a seven-year playoff drought, the Arizona Coyotes have struggled to draw fans to Gila River Arena.    The team has had an average attendance in the bottom five across […]

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