Sports Business

Athletes Turn to Tech to Prolong Careers On And Off The Field

Technology continues to impact sports in a variety of ways, from prolonging careers on the field to impacting the way fans experience live events. Those advancements are also providing athletes […]

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Microsoft, Nationwide Hope to Round Out Brand Stories With NFL Honors

Microsoft and Nationwide are among a select few NFL partners that have taken on efforts to align with player awards at NFL Honors, hoping they can help tell deeper brand […]

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PGA Braces For Party Time With the Return Of The Phoenix Open

Over its 85-year history, TPC Scottsdale’s Phoenix Open has evolved into one of the most unique golf tournaments, a raucous event with costumed fans, free-flowing bars, and plenty of music. […]

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Hard Rock Stadium Concessions Search for Sustainability with Super Bowl

While fans at Super Bowl LIV in Miami will see a global menu representative of the city at concession stands, they may not notice concessionaires’ push towards sustainability. Centerplate, the […]

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Dallas Cowboys Mark 60th Birthday with Eatertainment Partnership

As the Dallas Cowboys prepare to celebrate the organization’s 60th birthday, a new partnership will help amplify the party. The Cowboys announced a partnership with Main Event Entertainment, a social […]

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Enterprise Embracing Opportunity of Hometown NHL All-Star Weekend

Honda may be the presenting sponsor of the NHL’s All-Star Weekend, but it’s St. Louis-based Enterprise activating at every turn of the weekend-long celebration of many of the league’s top […]

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As MLS Expansion Continues, New Teams Still Setting Roots

As both Miami and Nashville are set to debut in MLS in 2020, two of the league’s other newer teams are aiming to use this season to further establish their […]

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Thunder City Edition Uniforms A Piece Of A Deeper Partnership

The Oklahoma City Thunder’s City Edition uniforms this year have a unique, more profound meaning – and a partnership at its heart. The uniforms are paying homage to the 25th […]

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Sportsbooks Lukewarm on Early XFL Betting Potential

Football is king when it comes to the multi-billion dollar sports betting industry. However, unlike the NFL and college football, the XFL is unlikely to be a big draw. While […]

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Las Vegas Continues Building Sports Destination With Rugby Weekend

Las Vegas continues to build toward its claim as a global sports destination next month when Major League Rugby heads to Southern Nevada.  The league, entering its third season, will […]

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