Sports Business

Buffalo Wild Wings Pivots From March Madness To Sports At Home

The NCAA Basketball Tournament is normally one of Buffalo Wild Wings’ busiest times of the year, but with March Madness shut down, the chicken wing chain has tried to find […]

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Territory Trot Aims To Unite Florida Panthers Fans With Virtual Race

Near former NHL player Shawn Thornton’s Florida home, he can run trails winding through the Everglades.  Now the senior vice president of business operations for the Florida Panthers, Thornton has […]

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Little League International Weighing Options For World Series

Little League is still weighing its options when it comes to the Little League International Tournament, which culminates in August with the Little League World Series in Williamsport, Pennsylvania.  The […]

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NASCAR Driver Michael McDowell Climbs Virtual Standings to Land Real Sponsor

While he’s out racing on a virtual track, NASCAR driver Michael McDowell is still bringing on real sponsors. “[The virtual races] presents a new opportunity because the hard costs are […]

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Cities on Lockdown Waiting and Hoping for Major Sports Events Windfall

Major sports events have a way of helping cushion the blow for cities during tough economic times.  While most of the nation is completely shut down during the coronavirus outbreak, […]

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Monday Morning Marketer: EDO President and CEO Kevin Krim

As live sports dried up, so too did some of the most valuable advertising real estate in the world. According to the advertising data analysis company EDO, eight of the […]

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Boulevard Brewing Pivots To Digital With Whit Merrifield Campaign

Last year, Kansas City’s Boulevard Brewing amplified its status as the Kansas City Royals’ official craft beer partner by also partnering with the team’s second baseman, Whit Merrifield.  The team’s […]

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Trump Urges NFL to Start on Time in Meeting With Sports Leaders

President Donald Trump held a conference call with leaders of twelve American sports leagues on Saturday and said he was optimistic the NFL could start its season on time and […]

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Esports Betting Doubles Down In Absence of Live Sports

As the NBA 2K Players Tournament kicks off April 3, BetMGM is offering up a free-to-play game to engage its users.  While the BetMGM app option for the tournament between […]

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Drone Racing League Joins FanDuel as Fans Clamor for Live Event Betting

As sports betting operators scramble to find unique offerings to keep bettors engaged, they’ve turned to Belarusian soccer, ping-pong, virtual NASCAR or any other live activity during the coronavirus shutdown. […]

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