Sports Business

Barstool Launches Non-Alcoholic Mixer In Latest Push Into Beverage Category

As Sam ‘Riggs’ Bozoian and Josh Miller played a round of golf while in Miami for the 2020 Super Bowl, they stumbled upon a natural partnership – another Barstool Sports […]

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LeBron’s $100 Million Play

LeBron James is growing his media empire. James and longtime business partner Maverick Carter have raised $100 million to build out The SpringHill Company, a consolidation of the pair’s three […]

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Sports Are Back

The NWSL kicks off tomorrow as the first U.S. team-based sport back in action with the Challenge Cup in Utah. The month-long tournament will feature eight of the league’s teams […]

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NFL Tackling COVID-19

NFL owners agreed to sell advertising on tarps placed on lower rows of seats this season, which will help limit COVID-19 exposure to those on the field. The NFL also […]

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Amazon’s Prime Real Estate

Amazon is making its way into the naming rights game, starting with Seattle’s new arena. But the future home of the NHL expansion team and the WNBA’s Seattle Storm will […]

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Amazon Signs On For New Seattle Arena Naming Rights

Amazon has signed a long-term deal to become the naming rights partner to the new arena being built in Seattle that will house the city’s new NHL team and the […]

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Esports Leagues See Increased Interest From Partners During Pandemic

The start of the NBA 2K League’s 2020 season came to a halt during the coronavirus pandemic similar to its traditional sports counterpart, the NBA, which itself paused play on […]

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NWSL Kicks First

The NWSL will be the first U.S. team-based league to return to play on Saturday with its Challenge Cup. Commissioner Lisa Baird joined Fundamentals yesterday to chat about the league’s […]

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Virtual Socialization

Mass multiplayer online video games are quickly moving into the entertainment and socialization spaces. Most prominent is the free-to-play battle royale game Fortnite, which has added a growing number of […]

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No Running

Marathon runners continue to lose 2020 races, including two of the largest in the world on Wednesday. The New York Marathon and Berlin Marathon both were canceled as the coronavirus […]

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