Sports Business

Spectator Sports Market to Reach $181B in 2022

The market — which totaled $127.04 billion in 2021 — is set to grow to $181.47 billion by the end of 2022, according to a study.

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Adidas Enters NIL Era With Nationwide Ambassador Program

All athletes at Division I schools with Adidas partners will be eligible — more than 50,000 athletes at 109 schools across 23 sports.

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March Madness Early Rounds Generate $165M in Brand Exposure

In just the first week of March Madness, brands have already received millions of dollars worth of exposure — and that’s not including commercials.

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Spartan Race CEO Delivers Aid to Ukraine — In Person

Spartan Race CEO Joe De Sena took a hands-on approach to help Ukraine as sports teams and leagues pledge millions in aid.

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Players Capitalize on NIL During March Madness for First Time

Thanks to name, image, and likeness rules, athletes can monetize one of the biggest stages in college sports for the first time.

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RumbleOn Reports $440.9M in Q4 Revenue

RumbleOn, a marketplace for power sports, reported another successful quarter — even if growth slowed slightly from Q3. 

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NCAA to Distribute $625M to D-I Conferences, Schools

This year, the NCAA will pay out more than it ever has to D-I schools, the governing body’s distribution plan shows.

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Genius Sports Notches $84M In Revenue

Genius Sports’ fourth-quarter earnings report demonstrated major growth in 2021. 

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The Meme Coin That’s Paid Out Over $800K to MMA Fighters

Organizers of a meme coin depicting Joe Rogan’s dog have paid thousands to MMA fighters, but experts express concern.

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Four Firms Submit Bids for Partial Media Rights to Ligue 1

France’s soccer governing body, Ligue de Football Professionnel, announced it would sell a stake in marketing broadcast rights for Ligue 1 in 2021. Several bids are reportedly in now.

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