Sports Business

Peloton’s Optimistic Future

As the fitness industry shifts, Peloton’s CFO believes there’s plenty of growth potential as its customer base changes.

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Gaming Ads Heat Up

As video games are relying on sports to garner advertising impressions, advertisers are turning to gamers for star power.

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NBA’s Broadcast Enhancements

Hope for fans in arenas next season is waning as COVID-19 cases rise, so important TV dates are back in play with new NBA start date plans.

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Sinclair’s RSN Pickle

Hulu is the latest platform to drop Sinclair Broadcasting’s regional sports networks as its sports division struggles with massive debt.

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Ball Corp. Nabs Naming Rights to Nuggets, Avalanche Home

Ball Corp., largely known for aluminum cans, released the Ball Aluminum Cup, essentially a thin aluminum version of plastic cups seen at arenas across the globe, at the then-Pepsi Center in 2019.

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NIL Companies Forge Ahead Despite Undecided Regulations

Founders of college athlete NIL businesses said they’ve faced challenges navigating an industry where regulations haven’t been established.

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Former Sports Executive Launches Whiskey Brand with Sports at its Core

Sport are deeply integrated in the founders of Nine Banded Whiskey, which is why team partnerships are a point of focus in its marketing.

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Heisman Trophy Latest Offering From Investment App Rally

As Rally looks to help investors diversify portfolios, the app is making a Heisman Trophy available to its user base.

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Spotify’s Sports Growth

Spotify’s sports podcast content has tripled in the past 18 months, solidifying the streaming service’s recent dedication to the space. There are more than 800,000 hours of sports content streamed […]

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Tencent’s Streaming Play

Tencent’s esports focus is getting a new boost as two Chinese streaming platforms are merging to create a $10 billion giant. Huya and Douyu — similar platforms to Amazon’s Twitch […]

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