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    Sports Business

    College Athletics
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    ‘We’re Ready for FBS’: Sacramento State Is Serious About the Jump
    How the Hornets got themselves on the short list of potential call-ups.
    October 11, 2024
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    Leagues
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    How the WWE’s Farm Circuit Became a Primetime Draw
    NXT produces generational talent—and it occupies a new prime-time network slot.
    October 8, 2024
    Media
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    TNT Has Staked Its Claim in College Sports Broadcasting
    The network has quietly amassed a portfolio of NCAA rights.
    October 2, 2024
    Apr 8, 2022; Philadelphia, Pennsylvania, USA; The cleats of Philadelphia Phillies right fielder Bryce Harper (3) as he runs the bases against the Oakland Athletics during the seventh inning at Citizens Bank Park.
    Leagues
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    MLB Players Are Clamoring for Swag. Outfitting Them Is Big Business
    Sliding mitts, cleats, and belts are fun, flashy, and lucrative.
    October 1, 2024