Sports Business

Venus Williams Launches Happy Viking Plant-Based Protein

Venus Williams continues to grow her off-the-court business empire, adding the protein supplement brand to her portfolio.

By and /
Supplement Company Ladder Purchased by Openfit

Ladder’s supplements will be integrated into Openfit’s subscriptions, along with its personalized nutrition plans.

By and /
GreenPark Sports Raises $14M, Secures NBA Deal

GreenPark is also launching a similar game in partnership with the League of Legends Championship Series next year.

By /
USWNT Scores a Victory With Settlement

A new agreement on working conditions is expected to be part of the new CBAs for both the women’s and men’s national teams.

By /
King of Bollywood Invests in Upstart U.S. Cricket League

A major cricket group led by Indian actor Shah Rukh Khan has invested in Major League Cricket, which is set to launch in 2022.

By /
Ad Buyers Wary of Super Bowl, Game Still Likely to Be Big for CBS

Advertisers are looking at a hefty price tag along with delicate social climate as they consider potential Super Bowl ads.

By /
More U.S. Investors Looking at European Soccer Clubs

Tampa Bay Rays owner Randy Frankel is reportedly looking to acquire a French Ligue 2 team as investors continue to look at European Soccer.

By /
Bet Michigan

With approximately 10 million people in the state, it will be one of the largest legal mobile sports betting markets yet.

By /
Cheering On NIL

College cheerleaders aren’t held to the same rules as other college athletes and show the earning potential for student athletes.

By /
$700M Payday

The deal includes Professional Sports Authenticators, which has certified over 40 million cards and collections.

By and /