Sports Business

Nielsen Aims to Include Digital Audience by 2024

The new metrics are expected in the fourth quarter of 2022 and secure adoption by ad agencies by the start of the fall 2024 TV season.

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MLB, Teams Sue Insurers to Recoup Pandemic Losses

Oakland Athletics v. AIG lists insurance companies AIG, Factory Mutual, and Interstate Fire and Casualty Company as the defendants.

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StarStock Raises $1.3M for Trading Card Marketplace

Sports card marketplace StarStock has raised a $1.3 million seed round. The company, founded in 2019, allows users to buy, sell and invest in trading cards.  StarStock is backed by […]

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NBA Eases Resting Rules

The NBA is easing up on player resting policies for non-nationally televised games during the 2020-21 season, but reaffirmed it will still fine teams at least $100,000 for resting any […]

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Political Pundits Find Sports Crossover Success Following Election

here’s a “high probability” of Kornacki returning to FNIA broadcasts in the future, an NBC Sports spokesperson confirmed to Front Office Sports.

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Triller, Snoop Dogg Partner in Boxing League

Triller is getting in the ring again with Snoop Dogg.  Over Thanksgiving weekend, Snoop’s commentary for the Triller-hosted Mike Tyson-Roy Jones Jr. fight — and the Jake Paul-Nate Robinson undercard […]

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NBA Suspends Marijuana Testing for Upcoming Season

Due to the “unusual circumstances” of the COVID-19 pandemic, the NBA said it will focus its random testing program on performance-enhancing products and drugs of abuse rather than marijuana during […]

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Gatorade Adds Lillard to Athlete Portfolio as Sports Drink Wars Heat Up

The battle for sports drink supremacy continues to heat up as companies add big-name athletes to their endorsement portfolios. Gatorade made the latest move, signing five-time NBA All-Star Damian Lillard […]

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Private Equity Firms Lining Up for Piece of Bundesliga Media Rights

Germany’s top soccer league is offering a minority stake in its new digital media company — valued at over $1 billion — for a minimum of $240 million, and private […]

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Tracking Possible to Increase Chance of Fans at Olympics

Tokyo Olympics organizers are weighing the use of a health tracking app in hopes of allowing fans from abroad to attend the 2021 Games. The app will facilitate contact tracing […]

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