Sports Business

Sports Drink Industry Quickly Filling Up Behind Gatorade

Gatorade has long held the top position in the multi-billion dollar sports drink category, but several new challengers are emerging.

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Adam Silver Says NBA Expansion is ‘Manifest Destiny of the League’

“It’s sort of the manifest destiny of the league that you expand at some point,” NBA Commissioner Adam Silver said Monday.

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Adidas Partners With Jerry Lorenzo, Fear of God Brand

Lorenzo will lead creative and business strategy for Adidas basketball globally, and launch a Fear of God athletics sub-brand.

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Tokyo Olympics Budget Increases to $15.4B

The $2.8 billion difference stems from costs of the one-year delay like renegotiating contracts and implementing COVID-19 safety measures.

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Nintendo, Sony Stocks Riding High On Console Sales

Both Nintendo and Sony hit record prices on the Tokyo Stock Exchange Thursday, fueled by the demand for their consoles.

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Under Armour Drops University of Cincinnati Deal

The company will pay a $9.75 million exit fee in eight installments and provide $3.65 million worth of product through June 2021.

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Adidas Adding to Physical Retail Footprint

Adidas’ investment into digital and physical shopping experiences comes as the company considers selling Reebok.

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College Athlete Bill of Rights Introduced in Congress

The sweeping legislation addresses not only college athlete NIL regulations, but also athlete healthcare and scholarship benefits.

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Queen’s Reign Continues

Chess continues to ride “The Queen’s Gambit” wave after an initial lockdown-fueled surge. Within the first 28 days of the show’s release in October, more than 62 million households watched […]

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On To The Next One

Jay-Z’s Roc Nation entertainment agency and book publisher Random House have launched “Roc Lit 101,” a new literary publishing partnership. The first book published under the imprint will be a […]

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