Sports Business

Connected Fitness Platform Keep Raises $360M, Valued at $2B

Along with at-home workout videos, Keep offers connected stationary bikes, treadmills, smart wristbands and apparel.

By /
Drone Racing League Provides Next Untapped Market for Bettors

The next off-major sport has hit the betting market. Bettors can now wager on the Drone Racing League, following its success as a free-to-play pool at the beginning of the […]

By /
League of Legends Drives $1.75B in 2020 Revenue for Riot Games

“League of Legends” is an undisputed heavyweight.  Riot Games’ flagship title generated nearly $1.75 billion in revenue in 2020, the most by any non-mobile free-to-play game. It was No. 6 […]

By /
Le Batard, Skipper Set to Join Forces for New Venture

Once together at ESPN, John Skipper and Dan Le Batard are launching a new content company after leaving the mothership.

By /
ESPN Reportedly Discussing Scaling Back MLB TV Rights

Despite growth in its last two media rights deals with Fox Sports and Turner, it appears MLB might be in danger of losing ground with ESPN. How it started: An […]

By /
theScore Surges 100% on Talk of Canadian Sports Betting

Since Canadian sports betting legislation was announced in November, shares of theScore have climbed more than 100%.  Based in Toronto, the sports media and betting company is primed to be […]

By /
NBC to Air NWHL Finals, Adds to Banner Year for Women’s Sports

It will be the first time professional women’s hockey games are shown live on a major national cable network in the U.S.

By /
‘Giannis Effect’ Felt by Bucks Following Record-Breaking Extension

Since he was drafted in 2013, the Bucks’ valuation has jumped from No. 30 in the league at $312 million to No. 19 at $1.58 billion.

By /
Sports Drink Industry Quickly Filling Up Behind Gatorade

Gatorade has long held the top position in the multi-billion dollar sports drink category, but several new challengers are emerging.

By /
Adam Silver Says NBA Expansion is ‘Manifest Destiny of the League’

“It’s sort of the manifest destiny of the league that you expand at some point,” NBA Commissioner Adam Silver said Monday.

By /