The jury is still out on IGTV, but for some sports marketers, the opportunity allows them another distribution point for more content.
The effort made during the Summer League provides another example of how the NBA has stayed ahead of the curve.
As the debate on whether or not Major League Baseball is doing enough marketing for its superstars heats up, the finger has been pointed at the league.
Fulfilling a goal of Western expansion, FC Bayern Munich eyes Latin America as the next frontier.
Thanks to Warren LeGarie and Albert Hall, the NBA Summer League has gone from an unorganized event to must-see summer action.
The A’s have been in the news recently for their ticketing initiatives, but behind the scenes, their renewed focus on group sales has helped spur momentum.
iRacing helped Byron land a ride with Hendrick Motorsports, one of NASCAR’s most storied teams.
For former Visa executive Scot Smythe, the brand’s Olympic sponsorship is about more than just putting their logo on something.
Minor League Baseball announced record-setting merchandise sales for 2017, with licensed goods surpassing $70.8 million for the first time in history.
Lower concession prices could help teams like the Atlanta Hawks foster more genuine relationships with their fans.
