Sports Business

What Sports Marketers Think of IGTV

The jury is still out on IGTV, but for some sports marketers, the opportunity allows them another distribution point for more content.

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NBA and ESPN View the Summer League as a ‘Content Incubator’

The effort made during the Summer League provides another example of how the NBA has stayed ahead of the curve.

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Inside MLB’s Marketing Debate: League Needs to Step Up Its Efforts

As the debate on whether or not Major League Baseball is doing enough marketing for its superstars heats up, the finger has been pointed at the league.

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FC Bayern Munich Accelerates Growth into Latin America

Fulfilling a goal of Western expansion, FC Bayern Munich eyes Latin America as the next frontier.

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The Evolution of the NBA Summer League

Thanks to Warren LeGarie and Albert Hall, the NBA Summer League has gone from an unorganized event to must-see summer action.

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Oakland A’s Focus on Group Sales Paying Dividends

The A’s have been in the news recently for their ticketing initiatives, but behind the scenes, their renewed focus on group sales has helped spur momentum.

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How iRacing Helped William Byron Jumpstart His Career

iRacing helped Byron land a ride with Hendrick Motorsports, one of NASCAR’s most storied teams.

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What Goes Into Executing Sponsorships at the Olympic Games

For former Visa executive Scot Smythe, the brand’s Olympic sponsorship is about more than just putting their logo on something.

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Minor League Baseball’s Merchandise Enjoys Major League Sales

Minor League Baseball announced record-setting merchandise sales for 2017, with licensed goods surpassing $70.8 million for the first time in history.

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What the Atlanta Hawks and Philips Arena Gain from Reduced Concession Prices

Lower concession prices could help teams like the Atlanta Hawks foster more genuine relationships with their fans.

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