Sports Business

Philadelphia 76ers Partner With Temple University in Global Initiative

Ahead of the NBA China Games 2018, the 76ers have announced a collaboration with Temple University in an effort to expand the organizations’ footprints in China.

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The Athletic’s Live Event Strategy Includes Deeper Discussions and More Star Power

Known for content that goes beyond the average game recap, The Athletic is hoping it can recreate that experience with events.

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Bucs Beach Showcases the Importance of Instagram

The Tampa Bay Buccaneers are the latest team to create an experiential space with Instagram in mind.

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One of Next Year’s Biggest NFL Free Agents May Not Be a Player

David Mulugheta is only 35, but has negotiated in excess of $500 million in contracts.

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‘Climb With Us’ Moniker Leads Marketing Efforts for Penn State

The men’s basketball team at Penn State has seen the marketing moniker grow beyond just a hashtag.

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University of Florida Looks to Drive Engagement With On-Court Projection

As it becomes harder to get fans to events, college athletic programs are turning to unique fan experience options.

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Bears and Advocate Health Care Team Up to Give Moms a Space to Themselves

The new breastfeeding pod at Soldier Field was designed to give moms the chance to attend games without having to worry about privacy when they needed it most.

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National Lacrosse League Points to MLS as Benchmark for What League Could Become

Executives at the top of the organization feel as if they have what the MLS had only a few short years ago.

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Arizona Coyotes Go Local As Season Begins

The team believes that taking a hyper-local approach to marketing and partnerships will drive positive numbers across the board.

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