Ahead of the NBA China Games 2018, the 76ers have announced a collaboration with Temple University in an effort to expand the organizations’ footprints in China.
Known for content that goes beyond the average game recap, The Athletic is hoping it can recreate that experience with events.
The Tampa Bay Buccaneers are the latest team to create an experiential space with Instagram in mind.
David Mulugheta is only 35, but has negotiated in excess of $500 million in contracts.
The men’s basketball team at Penn State has seen the marketing moniker grow beyond just a hashtag.
As it becomes harder to get fans to events, college athletic programs are turning to unique fan experience options.
The new breastfeeding pod at Soldier Field was designed to give moms the chance to attend games without having to worry about privacy when they needed it most.
Executives at the top of the organization feel as if they have what the MLS had only a few short years ago.
The team believes that taking a hyper-local approach to marketing and partnerships will drive positive numbers across the board.
