Sports Business

Philadelphia Union Take Customization Up a Notch With Latest Partnership

The partnership between the club and KicksUSA showcases how fruitful creative collaborations can be.

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The Evolving Role of Sponsorship and How Properties Are Acting

A development to keep an eye out for within sponsorship is the growing sentience of properties.

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Overtime: A Sports Network for the Next Generation

Tapping into a young demographic of Instagram, Snapchat and YouTube users, Overtime has built a community of fans that help contribute to its success.

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Crafting an Instagram Stories First-Frame Strategy

To captivate and engage viewers, having a high-quality first frame is of utmost importance.

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Inside ESPN’s Snapchat SportsCenter Strategy

The show blends the best content with the best use of the platform.

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Consuming Podcasts: The Latest Frontier in Fantasy Football

Fantasy football’s podcast growth mirrors the larger tech trends as another option for owners to gain an edge.

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Inside the LPGA’s Social Media Strategy and Execution

The LPGA uses a variety of social tools to tell its players’ stories to the world.

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Metro by T-Mobile Finds Unique Exposure Opportunity With UFC Pre-Fight Show

Metro has put a unique spin on their official wireless sponsor relationship.

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WNBA Teams Find Success Through Creative Partnerships

In a league where TV deals, ticket sales, and merchandising may not bring in the same revenue that other professional leagues enjoy, sponsors open new revenue streams for the WNBA.

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CBS Sports Turns to Voice to Help Fantasy Football Players

The team at CBS Sports saw an opportunity to provide its fantasy players with a new way to get information about their team.

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