The partnership between the club and KicksUSA showcases how fruitful creative collaborations can be.
A development to keep an eye out for within sponsorship is the growing sentience of properties.
Tapping into a young demographic of Instagram, Snapchat and YouTube users, Overtime has built a community of fans that help contribute to its success.
To captivate and engage viewers, having a high-quality first frame is of utmost importance.
The show blends the best content with the best use of the platform.
Fantasy football’s podcast growth mirrors the larger tech trends as another option for owners to gain an edge.
The LPGA uses a variety of social tools to tell its players’ stories to the world.
Metro has put a unique spin on their official wireless sponsor relationship.
In a league where TV deals, ticket sales, and merchandising may not bring in the same revenue that other professional leagues enjoy, sponsors open new revenue streams for the WNBA.
The team at CBS Sports saw an opportunity to provide its fantasy players with a new way to get information about their team.
