Sports Business

Churchill Downs and the Breeders’ Cup Maximize Fan Experience

America’s iconic sports venue has invested over $150 million since it last hosted the Breeders’ Cup World Championships. 

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How West Virginia’s Digital Team Created a Blueprint for a Heisman Campaign

The Mountaineers’ robust marketing plan for Heisman Trophy candidate Will Grier has also led to an increase in fan engagement across the board.

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Front Office Sports Scores Investment from Stein’s

As part of the next step in our journey, Front Office Sports will be moving to New York City, establishing a headquarters, and getting to work.

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Tissot’s Partnership With the NBA is About Much More Than Just Association

Since 2015, the NBA and Tissot have set the standard for what successful partnerships can look like.

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Indiana State Throws It Back With Celebration of 1979 Final Four Team

The athletic department has built a year-long celebration around the Larry Bird-led team.

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Chicago Blackhawks Partner with Business Operations ‘Incubator’ to Provide Development Opportunities for Employees

The hockey MBA program focuses on professional development and seeks more NHL partnerships to help boost the economic results of professional organizations.

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Las Vegas Plays Large Role in the Alliance of American Football’s Future

Big football names, high-quality play, and fan integration highlight the league’s approach, which also looks to further the connection to Las Vegas through partnerships.

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How Katy Winge Blazed Her Way to an Analyst Position With the Denver Nuggets

At just 25 years old, Katy Winge is the newest Denver Nuggets analyst for AltitudeTV. She’s also the first woman in team history to hold the distinction. 

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Why a Minor League Baseball Team Bought a Collegiate Summer League Team

An investment group led by the West Michigan Whitecaps, the Detroit Tigers’ Single-A affiliate, made a purchase — and it came with a twist.

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William Hill and New Jersey Devils Bring Sports Lounge to the Prudential Center

The partnership will give fans the chance to place bets from the comfort of the William Hill Sports Lounge, ushering in a new era of sports entertainment.

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