Sports Business

National Basketball Retired Players Association Expands Horizons With NASA Partnership

In collaboration with NASA, NBRPA members can now work with engineers to pursue the commercialization of patented technologies.

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Timberwolves Use Pop Culture to Drive Creative Direction for ‘City Edition’ Jersey

The Minnesota Timberwolves were seen as one of the big beneficiaries of the ‘City Edition’ Jersey campaigns because of their weaving in of local and popular culture.

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Gen.G Is Leading the Highly Competitive Esports Arms Race

Gen.G, which is opening eyes around the industry, owns and fields teams across the world’s biggest competitions in the most recognizable gaming franchises.

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How a Strip of Bacon Can Showcase the Power of a Rebrand

A one-night rebrand for a Minor League Baseball team can be a powerful profit generator, according to a seminar at the 2019 Baseball Winter Meetings.

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Inside the Meteoric Rise of College Football Bowl Games

As the number of bowl games continues to expand, the original concept of community-based events remains true, according to the Football Bowl Association.

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The Ringer’s Julie Phayer on Life as a Social Media Professional

Julie Phayer didn’t set out to work in social media. In fact, her degree from Chico State is in event management. Yet, here she is helping run social for The Ringer.

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DraftKings Leverages Custom Games to Drive Revenue and Acquisition

The daily fantasy sports and betting provider has found mutually beneficial success building custom games for advertisers.

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NBA TV Tackles Off-Court Themes on New Episode of ‘Beyond the Paint’

In NBA TV’s “Beyond the Paint,” Matt Winer spotlights the Jacksonville video game tournament shooting, mental health in the NBA and StockX.

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A Huge Gap in Economic Impact Numbers Begs the Question: Are Bowl Games Worth It?

A significant economic impact gap between the more than 40 bowl games leaves professors wondering if they’re all worth it.

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VenueNext Focused on Ways to Make Data More Actionable in 2019

With new leadership in place, the company believes it has a chance to help its partners with better solutions.

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