Sports Business

Game Changer MVP’s ‘Filter Fan Cam’ Ramps Up PBR’s In-Arena Atmosphere

PBR began using Game Changer MVP’s fan cam last year — and this year, you’ll be able to catch the Fan Cam at every event in the Unleash The Beast series.

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Overtime Brings Billboard And Investment News to NBA All-Star Weekend

Overtime, the digital media brand specializing in high school sports, put some of the top teenage basketball players on a billboard in Charlotte.

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Bojangles’ Channels Its Inner LeBron James for NBA All-Star Weekend

The restaurant chain has turned to James’ iconic powder toss as the imagery behind its Biscuit Baller campaign.

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Nike and Jordan Partner With Snapchat for Custom AR Lens at NBA All-Star Weekend

Fans at NBA All-Star Weekend in Charlotte can touch up their own Snapchat lens at Nike and Jordan Brand’s “Own the Game” pop-up.

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Own a Piece of NASCAR History With Busch Beer’s Car 2 Can Collection

The crew at Anheuser-Busch knows that with 2018 being a career year for Kevin Harvick, fans will want to get their hands on the cans.

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How Debbie Spander Embraced Change and Followed Her Dreams

Behind some of the top talent working in sports broadcasting today, you’ll notice a commonality: Many of them are represented by Debbie Spander.

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Managers on a Mission Gave an Equipment Manager a Lifelong Network

Participants make connections with the people they serve alongside as part of MOAM — and this certainly was the case for TSU’s equipment manager.

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The Story Behind the Giants’ New $10 Million Scoreboard

Ahead of this year’s MLB season, the Giants are set to unveil a new scoreboard that at over 150 ft by 70ft, will be the third largest in the league.

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Twitter and TNT to Offer Unique NBA Viewing Experience

Beginning at All-Star Weekend, fans will have the opportunity to view the second half of select NBA games via Twitter stream through a single-player view, as part of an initiative by the NBA, Twitter and Turner Sports.

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Channeling Napoleon Dynamite a Success for Blazers All-Star Campaign

A video featuring Blazers guards CJ McCollum and Damian Lillard helped secure Lillard a place in the game and exemplifies the team’s content strategy.

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