Sports Business

How 3 Prospects Grew Their Personal Brands off the Field Before the NFL Combine

The INFLCR content delivery software platform helps clients distribute their internally curated content into personalized galleries on mobile devices.

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Cagenomics Highlights Professional Fighters League Deal With ESPN

Professional Fighters League recently announced a new broadcast deal with ESPN, which will include live and digital streaming on ESPN2 and ESPN+.

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NASCAR Relationship Demonstrates Credit One Bank’s Broader Strategy

Building on its initial sponsorship in NASCAR, Credit One Bank continues to spread its sports marketing locally and nationally to build customers.

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Can Sports Teams Use Animation in Content Plans to Stop Thumbs?

Publishers and leagues among the entities using 2Tall Animation to create thumb-stopping content to differentiate in an ever-flowing stream.

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Former Pro Baseball Player Shows Value of Athletes In Data Tech World

Following seven years in baseball, Josh Wilkie transitioned to the tech world and now helps athletes understand data from products to prevent injuries.

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‘GM School’ Gives Fans an Inside Look at the NBA, SAP Partnership

Powered by SAP, fans with NBA front office ambitions used real statistics while competing on the reality show “GM School.”

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From Social Media to the Sidelines, Cassidy Hubbarth Epitomizes the NBA

Cassidy Hubbarth has worked her way up to become one of ESPN’s top reporters.

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Premier Lacrosse League’s Newest Investment Opens Up Exciting Possibilities

Alibaba co-founder and Brooklyn Nets owner Joe Tsai leads the latest lacrosse league investment as the PLL prepares for its inaugural season.

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How Dos Equis’ Basketball Tournament Is Following in Hulk Hogan’s Footsteps

With Mall of America as a strong host venue, the Dos Equis 3X3U National Championship hopes to continue growing in its second year.

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Simple Hashtags Elevated by Scarves Illuminate MLS Content Innovation

Adding a physical scarf element helps MLS differentiate from other leagues’ hashtag efforts on Twitter and highlights its innovative desires.

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